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Atlanta Jan 26 6+ numbers

101tm said:
I know, I know, iHeart doesn’t care about the ratings as much as having a national sales strategy but…

They just seriously downgraded one of their Spanish language stations in Tampa-St. Petersburg for sports talk. 105.7 has hovered around a 1 share as Z, and we won’t know for a while to see if a trend establishes, but Power actually outperformed them last month. I know I’m getting ahead of myself, but perhaps adding Power on 105.7 and pairing it up with 105.3 wouldn’t be a bad idea if Q weakens without Bert.
Click to expand...
We’ve been through this many times, but iHeart is not going to give up Spanish on 105.7. They get on virtually every Hispanic radio buy.
 


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