Atlanta loses again

[Rick Rose 2.0]

I am not talking our local sports team I am talking about our Arbitron market rank. After years of climbing Atlanta falls 2 spots to number 9 for Fall 2011. This is on the heals of losing a market rank for TV. We lost 177800 people in a year.

 

[gregg75]

As someone pointed out on the other thread "they" (the population folks) think the ATL
population was a bit padded the last 10 years and adjusted it from the 2010 census.

Either that, or all the unwelcomed illegals are exiting for greener states.

 

[jabba17]

It also has to do with DC leapfrogging ATL with all the population growth there.

 

[kilamanjero]

It also has to do with DC leapfrogging ATL with all the population growth there.

This is true. DC is one recession-proof market, so it has continued to prosper and gain new inhabitants while others have retracted or became stagnant. Honestly, I was kind of surprised that Atlanta surpassed Washington in both Nielsen and Arbitron rankings years ago considering how densely populated even with its vast scope its market is compared to this one. Atlanta DMA is only populated around the core counties of the metro, Athens, and Rome (to a lesser extent). However, DC is vast in scope including counties in WV, but those are heavily populated places. It has Martinsburg WV, Fredricksburg VA, and Hagerstown and Frederick in Maryland, and some of the shared suburbs with Baltimore within its market area. When you compared the two, it makes better sense that Washington DMA is larger.

 

[fortmill]

It also has to do with DC leapfrogging ATL with all the population growth there.

This is true. DC is one recession-proof market, so it has continued to prosper and gain new inhabitants while others have retracted or became stagnant. Honestly, I was kind of surprised that Atlanta surpassed Washington in both Nielsen and Arbitron rankings years ago considering how densely populated even with its vast scope its market is compared to this one. Atlanta DMA is only populated around the core counties of the metro, Athens, and Rome (to a lesser extent). However, DC is vast in scope including counties in WV, but those are heavily populated places. It has Martinsburg WV, Fredricksburg VA, and Hagerstown and Frederick in Maryland, and some of the shared suburbs with Baltimore within its market area. When you compared the two, it makes better sense that Washington DMA is larger.

Actually, Hagerstown, Martinsburg, and Fredricksburg are NOT part of the DC radio market( They are all part of the DC TV market). One county in the Fredricksburg radio market, Stafford VA, is embedded in the DC market. Frederick Co. MD is also embedded in the DC market. The two "shared" suburban counties, Howard and Anne Arundel MD, are both part of the Baltimore market, NOT DC. Of course, many DC stations rank in ALL of these markets, some quite highly, but they are reported in their home market, ie Baltimore, Fredricksburg, etc. All to make the point that the DC radio market is actually much more confined than the ATL market.

 

[kilamanjero]

It also has to do with DC leapfrogging ATL with all the population growth there.

This is true. DC is one recession-proof market, so it has continued to prosper and gain new inhabitants while others have retracted or became stagnant. Honestly, I was kind of surprised that Atlanta surpassed Washington in both Nielsen and Arbitron rankings years ago considering how densely populated even with its vast scope its market is compared to this one. Atlanta DMA is only populated around the core counties of the metro, Athens, and Rome (to a lesser extent). However, DC is vast in scope including counties in WV, but those are heavily populated places. It has Martinsburg WV, Fredricksburg VA, and Hagerstown and Frederick in Maryland, and some of the shared suburbs with Baltimore within its market area. When you compared the two, it makes better sense that Washington DMA is larger.

Actually, Hagerstown, Martinsburg, and Fredricksburg are NOT part of the DC radio market( They are all part of the DC TV market). One county in the Fredricksburg radio market, Stafford VA, is embedded in the DC market. Frederick Co. MD is also embedded in the DC market. The two "shared" suburban counties, Howard and Anne Arundel MD, are both part of the Baltimore market, NOT DC. Of course, many DC stations rank in ALL of these markets, some quite highly, but they are reported in their home market, ie Baltimore, Fredricksburg, etc. All to make the point that the DC radio market is actually much more confined than the ATL market.

I was specifically talking about the larger DC TV not radio market. DC radio market is only the District, Prince Georges, Montgomery, Charles counties in Maryland, Arlington, Fairfax, Prince William, Fauquier, and Loudoun counties, the cities of Fairfax, Alexandria, Falls Church, Manassas, and Manassas Park in Virginia. It is confined to the core urban counties and jurisdictions.

 

[trusty]

Still, the main point is not about DC's gains, but Atlanta's losses. Otherwise, how do you account for Philly's "increase"?

And, if the Atlanta numbers were "overinflated", who did it and how was it done?

 

[StoneGT]

Here's how:

http://www.ajc.com/news/atlanta/census-shock-result-of-926273.html