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Atlanta now #10 in Arbitron DMA

R

rho01

Nielsen has had Atlanta at #9 for awhile in TV. Now from insideradio.com:

The Sunbelt keeps gaining — Atlanta’s now #10
and Las Vegas surges 38-32 in Arbitron’s new market rankings.
That’s the first time Atlanta’s been in the top 10 and the first time Tampa (21-19) has made the top 20. Boston falls out of the top 10 in the rankings that take effect with the Fall 2005 survey.
 
Basically means the stations that dont spend or try very hard (Classic Soul 102.5, 97.1, 98.5 and a few others) will profit even more so from the additional media buys that the designation of a top 10 market generates.
 
> Nielsen has had Atlanta at #9 for awhile in TV. Now from
> insideradio.com:
>
> The Sunbelt keeps gaining — Atlanta’s now #10
> and Las Vegas surges 38-32 in Arbitron’s new market
> rankings.
> That’s the first time Atlanta’s been in the top 10 and the
> first time Tampa (21-19) has made the top 20. Boston falls
> out of the top 10 in the rankings that take effect with the
> Fall 2005 survey.
>

Take that Boston!
 
That's nice to hear. I think Atlanta is still a very influential radio town
for nationally syndicated radio hosts (Clark Howard, Boortz ) and breaking new acts (99x).



> Basically means the stations that dont spend or try very
> hard (Classic Soul 102.5, 97.1, 98.5 and a few others) will
> profit even more so from the additional media buys that the
> designation of a top 10 market generates.
>
 
> That's nice to hear. I think Atlanta is still a very
> influential radio town
> for nationally syndicated radio hosts (Clark Howard, Boortz
> ) and breaking new acts (99x).
>
>
>
> > Basically means the stations that dont spend or try very
> > hard (Classic Soul 102.5, 97.1, 98.5 and a few others)
> will
> > profit even more so from the additional media buys that
> the
> > designation of a top 10 market generates.
> >
>
<P ID="signature">______________
Don't sweat the petty stuff, and don't pet the sweaty stuff.</P>
 
> That's nice to hear. I think Atlanta is still a very
> influential radio town
> for nationally syndicated radio hosts (Clark Howard, Boortz
> ) and breaking new acts (99x).

Don't forget Sean Hannity.
 
When is the parade?

Can I have 10,000 marbles please?



> Nielsen has had Atlanta at #9 for awhile in TV. Now from
> insideradio.com:
>
> The Sunbelt keeps gaining — Atlanta’s now #10
> and Las Vegas surges 38-32 in Arbitron’s new market
> rankings.
> That’s the first time Atlanta’s been in the top 10 and the
> first time Tampa (21-19) has made the top 20. Boston falls
> out of the top 10 in the rankings that take effect with the
> Fall 2005 survey.
> <P ID="signature">______________
It's radio, not brain surgery - Jim deCastro

When in Atlanta, listen to 85 FM DIRK!</P>
 
> > Take that Boston!
> >
>
> Boston was #9 before. Is Detroit moving up a slot too?
>

But we're still Market 11, right?

:O
 
> > > Take that Boston!
> > >
> >
> > Boston was #9 before. Is Detroit moving up a slot too?
> >
>
> But we're still Market 11, right?
>
> :O
>

Are you choosing not to read the "Atlanta now #10 in Arbitron DMA" in big bold letters? Lets break it down, word by word.

1. Atlanta: Where we live
2. Now: Currently, at the present time
3. #10: The tenth in order, after nine, but before 11.
4. In: Of that particular thing.
5. Arbitron: a radio audience research company
6. DMA (Designated market area): A media market, broadcast market, media region or simply market is a region where the population can receive the same (or similar) television and radio station offerings.
 
> Nielsen has had Atlanta at #9 for awhile in TV. Now from
> insideradio.com:
>
> The Sunbelt keeps gaining — Atlanta’s now #10
> and Las Vegas surges 38-32 in Arbitron’s new market
> rankings.

DMA (Designated Market Area) is a TV term used by Nielsen. Arbitron measures metro markets, which are smaller geography. Arbitron does report what it calls the TSA, which includes any county with measurable listening to the reported market's radio stations. If enough people in Wilmington, DE listened to WSB at night, Wilmington's home county would be included in the Atlanta TSA (as well as in the Wilmington metro).

DMA's are mutually exclusive. Every county is in a DMA. When Arbitron used to compete with Nielsen in measuring TV viewing, Arbitron's ADI (Area of Dominant Influence) was analogous to Nielsen's DMA.
 
Remain calm!! Remain calm!!

Thank you God!!!!!



> When is the parade?
>
> Can I have 10,000 marbles please?
>
>
>
> > Nielsen has had Atlanta at #9 for awhile in TV. Now from
> > insideradio.com:
> >
> > The Sunbelt keeps gaining — Atlanta’s now #10
> > and Las Vegas surges 38-32 in Arbitron’s new market
> > rankings.
> > That’s the first time Atlanta’s been in the top 10 and the
>
> > first time Tampa (21-19) has made the top 20. Boston falls
>
> > out of the top 10 in the rankings that take effect with
> the
> > Fall 2005 survey.
> >
>
 
> > Take that Boston!
> >
>
> Boston was #9 before. Is Detroit moving up a slot too?
>


Yes, Detroit moved up 10-9. I don't think it's a case of Detroit gaining a lot of population, but Boston losing population. I read a few different times that Boston is the only large metro area in the U.S that has lost population over the past year. Nearby Providence is also on the decline, moving 34-36.
 
Priceless.... absolutely priceless! LMAO!

Actually it means the total national advertising dollars spent on radio in Atlanta will increase dramatically. The overwhelming largest % of national ad dollars is spent in the top ten markets.

Boy... if Atlanta could only make it into the top ten!
joe




> > > > Take that Boston!
> > > >
> > >
> > > Boston was #9 before. Is Detroit moving up a slot too?
> > >
> >
> > But we're still Market 11, right?
> >
> > :O
> >
>
> Are you choosing not to read the "Atlanta now #10 in
> Arbitron DMA" in big bold letters? Lets break it down, word
> by word.
>
> 1. Atlanta: Where we live
> 2. Now: Currently, at the present time
> 3. #10: The tenth in order, after nine, but before 11.
> 4. In: Of that particular thing.
> 5. Arbitron: a radio audience research company
> 6. DMA (Designated market area): A media market, broadcast
> market, media region or simply market is a region where the
> population can receive the same (or similar) television and
> radio station offerings.
>
 
> DMA (Designated Market Area) is a TV term used by Nielsen.
> Arbitron measures metro markets, which are smaller
> geography. Arbitron does report what it calls the TSA,
> which includes any county with measurable listening to the
> reported market's radio stations. If enough people in
> Wilmington, DE listened to WSB at night, Wilmington's home
> county would be included in the Atlanta TSA (as well as in
> the Wilmington metro).
>
> DMA's are mutually exclusive. Every county is in a DMA.
> When Arbitron used to compete with Nielsen in measuring TV
> viewing, Arbitron's ADI (Area of Dominant Influence) was
> analogous to Nielsen's DMA.
>

Um...okay. I'll just take your word for it.
 
> Priceless.... absolutely priceless! LMAO!
>
> Actually it means the total national advertising dollars
> spent on radio in Atlanta will increase dramatically. The
> overwhelming largest % of national ad dollars is spent in
> the top ten markets.
>
> Boy... if Atlanta could only make it into the top ten!
> joe


If only...if only. I've heard they've invented a machine that presses ink onto paper! Some guy in Germany I think.
 
Arbi also reports by DMA

> DMA (Designated Market Area) is a TV term used by Nielsen.
> Arbitron measures metro markets, which are smaller
> geography.

You're right that DMA is a Nielsen term, but it is also one that Arbitron
provides listening estimates for in the Top 50 markets (ranked by TV Households).

It's available Spring & Fall, just like the TSA number you mentioned.
 
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