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Atlanta Radio Ratings: August 2014

P

pjc1961

The August 2014 Survey period covers Thu. 7/17/14-Wed. 8/13/14.
Publicly released data for subscribing stations age 6+ overall:

Atlanta: http://ratings.****************/cgi-bin/rol.exe/arb047

Next report will be for the September 2014 survey period covering Thu. 8/14/14-Wed. 9/10/14.
Data release date will be Mon. 9/29/14.
 
The Fish has had a good run. Have they become the de facto "soft AC" station in ATL?

Also, can anyone tell me why Cumulus is hanging on to Q100 Top 20 on 97.9 when they could put oldies there and double the ratings?

Speaking of Cumulus, have they found a "sweet spot" with Rock100.5's heritage rock format that runs newer (into the 90s and 00s) than River?
 
jabba17 said:
Also, can anyone tell me why Cumulus is hanging on to Q100 Top 20 on 97.9 when they could put oldies there and double the ratings?
Click to expand...

Yep, they'd double their 6+ numbers, which no one sells, and quadruple their 55+ numbers, that advertisers don't want. Why would they do that?
 
The on-line display I saw showed the last 4 months. Yes, WRAS was way up this month over last month.... but when compared to 2 months back and 3 months back.... not so much. Of course, the ratings available for the public to see on line does not give age break-outs... but when a station in built on listener donations rather than advertiser buys, the age range may not be critical.

Then again, you folks who follow the ups and downs of station commonly called "Public Radio" and more specifically those affiliated with NPR.... do the age ranges of listeners result in donor amounts that track advertising results by age?

I taking a big leaping guess here.... but folks in their 20s and 30s who are greatly desired by ad agencies and commercial sponsors.... what is their track record come "pledge season" at you local NPR station... compared to the track record of folks 55+?
 
Goat Rodeo Cowboy said:
I taking a big leaping guess here.... but folks in their 20s and 30s who are greatly desired by ad agencies and commercial sponsors.... what is their track record come "pledge season" at you local NPR station... compared to the track record of folks 55+?
Click to expand...

You are correct, sir. I'm sure that was a consideration by the folks at the university.
 
This "NPR battle" in Atlanta will be an interesting and possibly educations event to watch.

They have a "fleet" of local 'personality hosts' on WABE that are doing what I dreamed of some day doing when I first entered radio. But back then in commercial radio, I couldn't see a path to a market in commercial radio where I could ever become that and/or do that... so I went for the "brass ring" and tried to be sales and management. I was listening to John Lemly today doing the mid-day shift and his City Cafe bit and asking myself... why didn't I ever pursue doing that?

Can WRAS match and exceed that? Time will tell. (Maybe no one else listening to radio likes what I like! :cool: ) Maybe WRAS can capture the market of listeners who are not clones of me.
 
WRAS does show a gain 6+ AQH but has lost 2/3 of it's cume. That cume is also practically all 55 to dead.
The big question is if GPB will be competitive in the listener support department i.e. will they raise millions of $$$ like WABE?
 
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