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Atlanta Radio Ratings: Holiday 2023

P

pjc1961

Covering the survey period from Thu. 12/7/2023 thru Wed. 1/3/2024, age 6+ overall,
radioinsight.com

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 – Hispanic: 664,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
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https://ratings.****************/content/arb047
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Top 5+ demo rankings analysis from Research Director Inc. will be available on Wed. 1/24/2024.
 
I always take the Holiday monthly numbers with a grain of salt.

That said, The Fish's share suggests that a lot of people who normally do not listen to Christian music of any kind were tuned in.

As in the past several years, B98.5's numbers went up somewhat with their partial Christmas format. Several years back, they made a decision to drop their full-time Christmas music because a significant number of listeners were not returning in January. In light of their recent non-Holiday numbers and The Fish's Holiday ratings, I wonder if their rationale is still as solid.
 
Top 5+ demo rankings analysis from Research Director Inc.:

RADIO RATINGS ROUNDUP, HOLIDAY 2023, PART II | Research Director, Inc.

Welcome back to the least surprising ratings survey of this or any year. The incessant par-um-pa-pum-pum of that dastardly little man combined
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WFSH 2. WSRV 3. WSB-FM (up from #9) 4. WVEE 5. WAMJ 6. WNNX (down from #3) 7. WSB-AM 8. WWWQ
18-34: 1. WFSH 2. WSRV 3. WVEE 4. WAMJ 5. WWPW (up from #13)
_______ 8T. WWWQ (down from #5) 8T. WHTA 8T. WWSZ-AM 15. WSB-AM (down from #4)
18-49: 1. WFSH 2. WSRV 3. WVEE 4. WSB-FM 5. WAMJ 6. WNNX
 
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