Atlanta Radio Ratings: July 2023

[pjc1961]

Covering the survey period from Thu. 6/22/2023 thru Wed. 7/19/2023, age 6+ overall:

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 – Hispanic: 664,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
or https://www.urbaninsite.com/wp-content/uploads/2023/08/ATLANTA.htm

Top 5+ demo rankings analysis will be available via AllAccess.com on Tue. 8/8/2023.

 

[101tm]

Has Star changed something? They’ve had a pretty impressive rise recently.

 

[RoddyFreeman]

Has Star changed something? They’ve had a pretty impressive rise recently.

At the end of last year, it looked like Star was on the ropes, but they’ve done well. Nothing too surprising in the numbers. Interesting that the Braves lift an FM translator and AM over a powerful FM sports station.

 

[jabba17]

At the end of last year, it looked like Star was on the ropes, but they’ve done well. Nothing too surprising in the numbers. Interesting that the Braves lift an FM translator and AM over a powerful FM sports station.

Well, the Braves are the best team in MLB right now. I guarantee WCNN wouldn't be doing as well if the Bravos were among the worst.

I expect WZGC to come back once football season starts, and especially basketball season.

 

[pjc1961]

Top 5+ demo rankings analysis (scroll down to see Atlanta market):

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

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25-54: 1. WSRV 2. WVEE 3. WAMJ 4. WSB-FM 5. WALR 6. WWWQ
18-34: 1. WSRV 2. WALR 3. WVEE 4. WAMJ (up from #7) 5. WWWQ (up from #9) 6T. WWPW 6T. WSB-FM
_______ 8T. WHTA 8T. WUBL (down from #4)
18-49: 1. WSRV 2. WVEE 3. WSB-FM 4. WWWQ 5. WALR 6. WAMJ

 

[RoddyFreeman]

Well, the Braves are the best team in MLB right now. I guarantee WCNN wouldn't be doing as well if the Bravos were among the worst.

I expect WZGC to come back once football season starts, and especially basketball season.

Thanks for stating the obvious.

 

[jabba17]

Thanks for stating the obvious.

Just one of the many valuable services I provide.

 

[A_b_m_90]

I guess Power needs to figure something out new. Time to pull the plug on them!

 

[formerlyinATLradio]

Covering the survey period from Thu. 6/22/2023 thru Wed. 7/19/2023, age 6+ overall:

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 – Hispanic: 664,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
or https://www.urbaninsite.com/wp-content/uploads/2023/08/ATLANTA.htm

Top 5+ demo rankings analysis will be available via AllAccess.com on Tue. 8/8/2023.

105.7 actually has a decent signal. I'm surprised they haven't put something more mainstream on that frequency. A .9 share is pathetic.

I'm proud of Star - they haven't seen numbers like this in a long while. They are tied for 8th and beating Q slightly.

 

[RoddyFreeman]

105.7 actually has a decent signal. I'm surprised they haven't put something more mainstream on that frequency. A .9 share is pathetic.

I'm proud of Star - they haven't seen numbers like this in a long while. They are tied for 8th and beating Q slightly.

105.7 has a decent signal in the north/northeast part of the market. They don't put something more mainstream on that frequency because 1) It would not be competitive since the signal is poor in a lot of the market, and 2) It makes money because the station gets on virtually all Hispanic buys.

When you consider 105.7's ratings, you should factor in its ratings against its target audience. Latinos comprise about 10% of the market so try dividing that share by .1 to see what the share is among Hispanics.

 

[Loverofradio]

What‘s keeping iheart from selling 105.3/105.7/96.7? Those stations never seems to do well in the ratings and either change or come close to changing formats every two years

 

[megahertz]

105.7 has a decent signal in the north/northeast part of the market. They don't put something more mainstream on that frequency because 1) It would not be competitive since the signal is poor in a lot of the market, and 2) It makes money because the station gets on virtually all Hispanic buys.

When you consider 105.7's ratings, you should factor in its ratings against its target audience. Latinos comprise about 10% of the market so try dividing that share by .1 to see what the share is among Hispanics.

Except that WLKQ (weak rimshot with a couple translators) has beat them 6+ two out of the last three months. My understanding is that while 105.7 gets virtually all of the Hispanic agency buys, billing is in line with their overall ratings - i.e. low.

 

[jabba17]

Except that WLKQ (weak rimshot with a couple translators) has beat them 6+ two out of the last three months. My understanding is that while 105.7 gets virtually all of the Hispanic agency buys, billing is in line with their overall ratings - i.e. low.

WLKQ simulcasts with WTSH 107.1 out of Rome. WTSH is a 100kW C1. WTSH-FM Radio Station Coverage Map

 

[formerlyinATLradio]

Agreed. And if WCNN can get a 3 share, on an AM plus FM translator, they can do better

 

[davideduardo]

105.7 has a decent signal in the north/northeast part of the market. They don't put something more mainstream on that frequency because 1) It would not be competitive since the signal is poor in a lot of the market, and 2) It makes money because the station gets on virtually all Hispanic buys.

When you consider 105.7's ratings, you should factor in its ratings against its target audience. Latinos comprise about 10% of the market so try dividing that share by .1 to see what the share is among Hispanics.

This is an excellent point. Nearly all Spanish language buys are separate from general market buys. Spanish language stations compete with other Spanish language stations to get on the buy. It's a separate universe.

So, if you take a Spanish language station that has a 1 share in a market that is 10% Hispanic with 50% being Spanish dominant, what you have is really a 20 share among the target universe.

The same works for Spanish language TV, too. Most Spanish buys come from separate agencies or a Spanish division of some of the large shops. The creative is usually totally separate,a but using the same logos and the like. Sometimes the creative does not "work" for Hispanic lifestyles so that may be a little... or a lot... different due to cultural differences.

So the point is to focus on Spanish dominant consumers as a totally separate market with most agency buys, particularly with national and regional campaigns.

 

[davideduardo]

Except that WLKQ (weak rimshot with a couple translators) has beat them 6+ two out of the last three months. My understanding is that while 105.7 gets virtually all of the Hispanic agency buys, billing is in line with their overall ratings - i.e. low.

There are separate budgets set for Spanish dominant populations in most significant markets. Most of those well done stations have general market power ratios enormously above the ratings-based number.

 

[101tm]

It is worth noting, for whatever reasons, iHeart has done musical frequencies and formats chairs with their Atlanta Spanish programming since 2004-2005?ish. Viva started on 105.3 then moved to 105.7. 105.3 simultaneously became regional Mexican as El Patron. I remember at the time both Spanish stations were in the top 5 it seems. After Groove 105.7/96.7 launched the Spanish format was combined on 105.3 which later became La Z? Then moved to 105.7 as Z105.7 replacing Alt. Around the same time El Patron resurfaced on 96.7 (an awful signal for regional Mexican but I guess it was for ad buys since nothing has ever worked on that signal).

105.3 ended its almost 15 year run as a Spanish language station when The Beat arrived in 2020, which isn’t a bad format for that signal. 105.3 is only slightly It has a tough hill to climb. I think a lot of IHeart’s struggles in Atlanta for years have been due to the local ties Cumulus and Cox have to the market, and they only have two really good signals. 105.3’s signal pattern is almost identical to 104.1’s, although a little more to the SW.

107.1 from Rome also simulcasts with the 107.1 translator in Jonesboro? and 102.3 WLKQ to the east so they hit a pretty sizable portion of the market.

 

[jabba17]

If you're looking at coverage of Hispanic-heavy areas and not Nielsen, then 107.1/102.3 covers them all, from Dalton down to Cobb County and over to Gwinnett and up to Gainesville.

If I couldn't put Spanish on an ITP candelabra, then that combo is an excellent alternative, with 105.7 a decent second choice (it gets fringy towards Dalton and Gainesville).

 

[101tm]

If you're looking at coverage of Hispanic-heavy areas and not Nielsen, then 107.1/102.3 covers them all, from Dalton down to Cobb County and over to Gwinnett and up to Gainesville.

If I couldn't put Spanish on an ITP candelabra, then that combo is an excellent alternative, with 105.7 a decent second choice (it gets fringy towards Dalton and Gainesville).

How does 107.1 do in Fulton, specifically between NW Atlanta and SW Atlanta? Unless they’re in perfect sync, it seems like there could be areas of the Rome and Jonesboro signals where both are pretty strong. I’ve only heard that done once, never 107.1’s, and the audio sounded very noisy and out of sync with both signals trying to come in on the same frequency.

Davis runs a pretty decent operation. I don’t know if 107.1 can be compared to Z105,7 though, because I believe both formats are a bit different. Z isn’t regional Mexican.