And what demo is that? (Ratings in PPM markets are not reported by quarter.)
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Atlanta Radio Ratings: June 2023
- Thread starter pjc1961
- Start date
While the particular linked article re: Atlanta Sports Talk Radio by Barrett Sports Media did not specifically state which demo,
articles on their site regarding other recent market ratings results are using "Males 25-54" as their basis for data.
The Audacy stations (before that Entercom + CBS Radio) have usually preferred to comment on their ratings results in quarterly terms rather than monthly. I assume they use reports available via Nielsen Audio to combine:
Jan.-Feb.-Mar. - Winter
Apr.-May-June - Spring
July-Aug.-Sept. - Summer
Oct.-Nov.-Dec. - Fall
with the Holiday Survey (usually covers most of the December calendar month) not included.
In the NYC market, the NY Post + Newsday sports media reporters are furnished by "industry sources" with monthly + quarterly ratings data (Males 25-54). They usually focus most attention on the quarterlies.
articles on their site regarding other recent market ratings results are using "Males 25-54" as their basis for data.
The Audacy stations (before that Entercom + CBS Radio) have usually preferred to comment on their ratings results in quarterly terms rather than monthly. I assume they use reports available via Nielsen Audio to combine:
Jan.-Feb.-Mar. - Winter
Apr.-May-June - Spring
July-Aug.-Sept. - Summer
Oct.-Nov.-Dec. - Fall
with the Holiday Survey (usually covers most of the December calendar month) not included.
In the NYC market, the NY Post + Newsday sports media reporters are furnished by "industry sources" with monthly + quarterly ratings data (Males 25-54). They usually focus most attention on the quarterlies.
Fish always drops in the summer when the carpool moms are on break. Fish probably has more seasonality than the sportstalkers. Fish always does terrible in the summer and super-great November-December.
I highly doubt iHeart would invest in a quality morning show product that is LIVE and LOCAL. Radio these days (ahem corporate) IMO have become dull and lazy. And I just think Top 40 isn’t what it used to be. Noticed it went downhill when the pandemic hit. But I do have to say, Taylor Swift has been making some catchy music recently. She’s probably keep Top 40 radio listenable let’s be honest haha.
Atlanta radio can, maybe at least TRY a River or a Lake on 105.7/105.3 and just see what it will take them. Should The Bull or Power continue to founder I’d say put an Adult Hits station on one of these two. Perhaps flip Power 96.1 to Adult Hits or AC. Charlotte has the Lake and it’s doing quite well. Of course different markets lead to different demographics but you won’t see Power go back to 4.0 + unless some real changes happen.
Tells you that Atlanta can support a full-powered AC station that flips to 100% Christmas around that time.
Not 105.3. Not enough coverage north of town.
I could see iHeart putting 96 Rock on 105.7. Heck, if 99X can go on 100.5, anything's possible.
Alternatively, put Power 96 on 105.7 and 96 Rock on 96.1.
They had a live and local show until a couple of years ago, and their ratings were better. Carrying Jubal is more cost effective, and enables iHeart to amortize the show over more markets. But they have to weigh whether airing a more economical morning show is worth taking a hit in the ratings (and revenue) that lasts beyond morning drive.
Why don't they physically move Jubal to Atlanta? Atlanta is a bigger market. I sure the commercials of a competitive CHR in Atlanta are much more than in Seattle so from a corporate view Power is more important than Seattle. Plus if they really want to syndicate Jubal you don't have the 21 plus hour delay on the east coast so today's bits are heard today not tomorrow. He could be "live" or delayed a couple of hours at several stations. Or they could start him at 3am Pacific time if he won't move.
Assuming most bars close at 2 am stop off at Waffle House or Denny's and your ready to go.
Agree
Probably bills too well. I would like to see how it would do up against The Fan on a comparable FM signal hypothetically.
I can’t help but think if they would have stuck with the Z93 classic rock format, they could have been what The River eventually became, #1 with double digits.
So many heritage CHR stations owned by iHM in the Southeastern U.S. are underperforming in the ratings massively versus long-term averages.
Other companies' heritage CHRs are underperforming in some instances, too. One such station in Greensboro comes to mind.
I wonder what is fueling this?
I completely agree airing stale, rehashed content from a west coast morning show is stupid.
Other companies' heritage CHRs are underperforming in some instances, too. One such station in Greensboro comes to mind.
I wonder what is fueling this?
I completely agree airing stale, rehashed content from a west coast morning show is stupid.
No new hit music. Arguably pop music is at its lowest point since the disco airship crashed and burned.
Lower than 1981? Not sure I buy that. Also CHR was pretty bad around 1992.
Mmmm... Z93 would have had to quit going so deep. Z93 was great for classic rock geeks but not for the general public, and they were also competing with 96 Rock at the time.
Classic Rock stations are getting big ratings these days in many markets, even in young demos.
I know absolutely zip but it would not surprise me if iHeart brought back 96 Rock on either 96.1 or 105.7.
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