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Atlanta radio ratings

TheBigA said:
It's revenues tend to underperform ratings, as evidenced by WCBS in NY. Since the same company owns Star, I suspect the subject has been discussed.
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In New York City, both WLTW and CBS FM both have the same power ratio (or conversion multiplier) of 0.8.

WBLS is 0.6, while broader targeted WQHT is 1.1 as is WKTU.

It almost seems as if the power ratios have as much to do with ownership as with ratings.

However, nationally Classic Hits stations tend to have a power ratio below 1.0, so they do under-perform compared to straight AC stations but that can be as much due to the AC stations having more women where there are more targeted national buys. Of course, Classic Hits is a less costly format (even in NYC with Shannon's salary) so even at a lower power ratio they have to be fairly profitable compared with other stations.
 
If you look at CBS FM’s play list at least a half of the songs are not on 97.1 I know Atlanta is not NYC but assuming you do only half of CBS FM (6.2 divided by 2 =3.1) times the power ratio .8 equals 2.48 verses Star’s 1.7 (6+) of course 6+ has no sales value.
I wish someone else would post another viable replacement format. I was wrong about All News. Of course then I thought CBS would do it on 92.9 and buy out Channel 46 and lean on their newsroom. I never thought Cumulus would do it on the cheap. Just saying The AJC is not tied to WSB anymore. The AJC still has an excellent news gathering abilities. WSB has the CBS radio news affiliation so I really doubt 94.1 goes any spoken word format.

Or they could do a Cumulus and sell their underperforming station 94.1 to a religious broadcaster.

I my wildest dreams I never thought 94.1 would be the “odd man out” in Atlanta radio. There is some history, but more importantly an in town FM signal (100 KW FM class C0 @ 1037 feet above average terrain) with a huge population in the 60DB would be performing like some of the Cumulus stations.
 
secondchoice said:
mat.

Or they could do a Cumulus and sell their underperforming station 94.1 to a religious broadcaster..
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Under-performing? WSTR has been the #5 biller in the market for 2019 and 2018 at least.
 
DavidEduardo said:
Under-performing? WSTR has been the #5 biller in the market for 2019 and 2018 at least.
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If they are billing that well why make major changes in the music unless there has been a very shape fall off in sales the last quarter or two? As I posted I was surprised that they were struggling. I wish someone had posted that earlier that they were a top 5 station in the only ratings that really count in commercial radio count: MONEY.
 
Or they could do a Cumulus and sell their underperforming station 94.1 to a religious broadcaster.[/QUOTE said:
Radio would have to be almost completely dead for that to happen. Even with radio in a somewhat depressed situation, a 100KW signal at over 1,000 feet from downtown Atlanta has zero chance of being sold to a religious broadcaster.
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secondchoice said:
If they are billing that well why make major changes in the music unless there has been a very shape fall off in sales the last quarter or two? As I posted I was surprised that they were struggling. I wish someone had posted that earlier that they were a top 5 station in the only ratings that really count in commercial radio count: MONEY.
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Well, that really surprises me and makes me wonder why they flipped formats. Yes, AC/Hot AC stations have been the darlings of media buyers, but a former GSM of Star told me that in recent years the station has been struggling to bill $13 million. In the late 90's they were billing north of $30 million.
 
RoddyFreeman said:
Well, that really surprises me and makes me wonder why they flipped formats. Yes, AC/Hot AC stations have been the darlings of media buyers, but a former GSM of Star told me that in recent years the station has been struggling to bill $13 million. In the late 90's they were billing north of $30 million.
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But radio overall is off by about that same level since the late 90's. If you adjust for inflation, radio is off 60% or more since 2005.
 
WVEE invested too much into Rap and Hip-Hop which are both sitting on the back porch now. Thus the drop in stature and ratings.
 
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