• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Atlanta Radio Slogans

T

trusty

Atlanta radio has been blessed (or cursed) with its number of "slogans" in the past. I know one station in particular that changes slogans about every week, but this last one I just couldn't pass up:
"Talk Bigger Than the News"

All the way from that one back to "Welcome South, Brother", which slogans stand out in your memory - and how would you rate them?
 
In the 1929 Citizen's radio guide...
WGST was for "Georgia School of Technology" and was owned by CBS.
WSB was for "Southern Broadcasting" and its slogan was "The Voice of the South" back in 1929. It was owned by NBC.
This edition had a picture of WSB's studios in 1929. It was no bigger than a bedroom. I can send a picture if anyone wants one.

Here are my memories since moving to Atlanta in 1993...
Star 94 in the 90s used to be "A Better Variety of Today's Hit Music" until Q and the Beat came along.
Z93 "Atlanta's Classic Rock."
95-5 the Beat started as "Atlanta's New #1 Hit Music Station."
96 Rock was "Atlanta's Rock Station" then "Atlanta's Classic Rock Station"
Anyone remember "1996 Rock" and "Hot 1997-5?"
Q100 was "Hot Hits Q100" when it signed on.
99X when I first arrived here was "Atlanta's Modern Rock Alternative."
I remember 99X doing stunts in 93/94 at the top of the hour when the WNNX calls were read. 99X was the most creative. I remember them doing Dan Rather singing "It's the End of the World as We Know It" by REM on Dave Letterman and then the WNNX calls going out and another stunt where they talk about saving money at the 99X studios because they put a brick in their toilet. There was a PSA at the top of the hour then the announcer said "99X, we have a brick in our toilet."
Kicks was "Kicks 101.5" then "Kicks 101-5" and was called "Kick's Country."
V103 has always been the "People's Station."
94.9 was Peach 94.9 then Today's Peach 94.9 and then 94.9 Lite FM "where it's all about variety."
 
I used to get a chuckle at the slogan painted on the side of the Y106 van. It read: TODAY'S HIT COUNTRY. Good thing the graphics company paid added attention to the spacing of those words (between the s & h) or that slogan would have given a whole new meaning!
 
Good Times, Great Oldies - Fox 97
Atlanta's Lite Rock - 104.7 WALR
Hit Radio Z93
The Sacred Sound of Atlanta - 1570 WSSA
99FM WSB
 
gravelgertie said:
I used to get a chuckle at the slogan painted on the side of the Y106 van. It read: TODAY'S HIT COUNTRY. Good thing the graphics company paid added attention to the spacing of those words (between the s & h) or that slogan would have given a whole new meaning!
Click to expand...
The Murray cracker company had a Ritz knockoff called Hits. Problem was, lined up on the shelf the boxes said HITSHITSHITSHITSHITSHITSHITSHITS
 
Going back a little farther...

94Q The Music FM
96 Rock--Pure Rock 'n' Roll (and my favorite from when Z93 was classic rock, "Rock & Roll from A to Y, because nothing good starts with Z"),
(Who remembers the old 96 Rock "Rock & Roll Preppy" t-shirts?)
Atlanta's Home of Rock & Roll--96 Rock
96...that's Klass! (play on the call letters, before the 1974 flip to 96 Rock)
The Games of 96 (promo for 96 Rock's contests until ACOG made them stop)
North Georgia's First Rock--97 F-O-X
WFOX: The Best of the 60s, 70s, and 80s
The New 97.1 The River
WBIE--Georgia's Country Giant

NewsRadio 92 WGST
WRNG Ring Radio, Atlanta's Talk King. Deal Yourself In!

@RadioDoogie: WGST was owned by the Georgia University System Board of Regents until it was sold to Meredith in c. 1974. It may have been a CBS affiliate (for some reason, I want to say it was NBC Blue/ABC--WAGA was the CBS affiliate to match the TV station?). Before that it was WCON owned by the Atlanta Constitution (no relation to 99.3 in Cornelia).
WSB's call letters were assigned by the FCC, and it was "backronymed" to "Welcome South, Brother". It was always owned by the Atlanta Journal, as predecessor to Cox. It was the NBC (Red) affiliate for certain (I don't remember for sure who was CBS, who was NBC Blue/ABC, and who was Mutual).
 
Jabba is correct. WGST was a CBS affiliate but was never owned by the Columbia Broadcasting System. It was briefly owned by the Atlanta Constitution under different calls until the newspaper gave the license to Georgia Tech. In the early 1940's when Southern Broadcasting (not the current incarnation) was managing WGST for the state, there was an ugly fight for the license. During an FCC hearing on the dispute, Southern's President swung a chair at the state's attorney. Southern's lease with the state was eventually terminated. The state then named Frank Gaither and John Fulton as co-managers. "Frankie and Johnny" as they were known to radio listeners, had been hosts of a popular program called "Sidewalk Snoopers."
WSB was a long time NBC affiliate but was never owned by the National Broadcasting Company.
 
Plough, Inc. flipped 3 FM's to Disco at the same time in 1976 or 1977. They were in Baltimore, Memphis and Atlanta (V-103).

As disco faded, all 3 stations evolved to Urban. I lived in Baltimore at the time and seem to remember that Baltimore's V-103 had disco positioning. But I can't remember the slogan. I'd bet Atlanta's V-103 shared whatever positioning that was.
 
I believe Quixie in the very early '60s referred to themselves as the Dandy Dixie Dynamo
 
The one that always cracked me up was, "WGST - when news breaks, we fix it!"
 
There was a spot for 96 Rock (I also saw it in another market on another station) where they crushed a boombox and said "96 Rock. It takes a knockin' and keeps on rockin'" in a parody of the Timex slogan.
 
According to Marshall Leach's "Atlanta Area Radio" document, available online, WSB used to say, "When news breaks out, we break in." WGST hosts made fun of the slogan by saying, "When news breaks out, we break wind." Yet when WSB dropped the slogan, WGST picked it up.
 
B-4 104.7 The Fish..... "Athens #1 Hit Music Station Q-105 W-A-G-Q."
(How does that affect Q100?)
 
RadioDoogie said:
In the 1929 Citizen's radio guide...
WGST was for "Georgia School of Technology" and was owned by CBS.
WSB was for "Southern Broadcasting" and its slogan was "The Voice of the South" back in 1929. It was owned by NBC.
This edition had a picture of WSB's studios in 1929. It was no bigger than a bedroom. I can send a picture if anyone wants one.

Here are my memories since moving to Atlanta in 1993...
Star 94 in the 90s used to be "A Better Variety of Today's Hit Music" until Q and the Beat came along.
Z93 "Atlanta's Classic Rock."
95-5 the Beat started as "Atlanta's New #1 Hit Music Station."
96 Rock was "Atlanta's Rock Station" then "Atlanta's Classic Rock Station"
Anyone remember "1996 Rock" and "Hot 1997-5?"
Q100 was "Hot Hits Q100" when it signed on.
99X when I first arrived here was "Atlanta's Modern Rock Alternative."
I remember 99X doing stunts in 93/94 at the top of the hour when the WNNX calls were read. 99X was the most creative. I remember them doing Dan Rather singing "It's the End of the World as We Know It" by REM on Dave Letterman and then the WNNX calls going out and another stunt where they talk about saving money at the 99X studios because they put a brick in their toilet. There was a PSA at the top of the hour then the announcer said "99X, we have a brick in our toilet."
Kicks was "Kicks 101.5" then "Kicks 101-5" and was called "Kick's Country."
V103 has always been the "People's Station."
94.9 was Peach 94.9 then Today's Peach 94.9 and then 94.9 Lite FM "where it's all about variety."
Click to expand...

V-103 hasn't always been "The People's Station", from 2003-2006 their slogan was "Atlanta's BIG Station" similar to other larger urban WGCI in Chicago. They went back to "The People's Station" after CBS Urban VP/WVEE PD/OM Reggie Rouse took over in 2006.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom