Atlanta Ratings May 2024

[secondchoice]

Out of WVEE, WALR,WAMJ and WHTA which one bills the most

Best guess 107.5. 104.1 close behind.

 

[CLTRadio]

Best guess 107.5. 104.1 close behind.

I believe it’s WVEE, WALR, WAMJ, WHTA. V103 used to cash out under CBS Radio, and WALR is sister stations with WSB. Plus, Radio One has typically underperformed when it comes to sales.

 

[secondchoice]

In a lot of markets Urban or regular AC's P1's make more money than the younger demos. That's what I based my guess on. As has been stated many times we don't see "the money demos". It's all about the money.

The V use to be the only game in town (coverage wise) for decades. In the 1980's and 90's some would call it a cash machine. It's hard to live up to a memory. As an old white guy it's hard to criticize Urban One but as a former stock owner I believe they should be doing better financially and I will leave it at that.

 

[CLTRadio]

In a lot of markets Urban or regular AC's P1's make more money than the younger demos. That's what I based my guess on. As has been stated many times we don't see "the money demos". It's all about the money.

The V use to be the only game in town (coverage wise) for decades. In the 1980's and 90's some would call it a cash machine. It's hard to live up to a memory. As an old white guy it's hard to criticize Urban One but as a former stock owner I believe they should be doing better financially and I will leave it at that.

I had a client that ran an ad campaign in Atlanta in 2020 and ran the numbers for all stations. WVEE was the most expensive by quite a bit, followed by WALR then Radio One.

You have to remember that V103 was #1 in all major demos consistently for over 20 years. They were also owned by CBS Radio who heavily invested in all of their stations, and charged a premium for it. Kiss is sister stations with WSB-TV which is Cox’s flagship station in their home market, and has dominated Nielsen since they started tracking.