I don't think you have to have pipes to be good at talk radio. Bill doesn't have a "junior voice" that many of the up and coming crop of talkers seem to have but he does sound like an adult and his voice is not distracting. I can see where there are many who would not agree with his point of view but he does an excellent job of articulating his positions without sounding like a shill for the Republican party.
I do understand Salem needing WGKA to clear inventory but it seems to me if you're in the radio business the bottom line to achieving fiscal health is building, and keeping, an audience. Why not do the things necessary to create demand for your product?
I do understand Salem needing WGKA to clear inventory but it seems to me if you're in the radio business the bottom line to achieving fiscal health is building, and keeping, an audience. Why not do the things necessary to create demand for your product?