acheron82 said:
WILD has been doing this as well for sometime....
A few things to consider here, excitement-wise:
As exciting as it is for a station like WiLD to be in the Atl, there's still the fact that the station has a limited signal and is just one station within a sea of other more established stations.
WWVA playing quite a bit of dance by itself as a new (still rather unestablished) station will not be as successful and influential towards getting new listeners to embrace the dance sound as WVEE playing a 30 minute mainstream dance set every now and then would. I believe that as of right now, V103 is more influential to a larger population of (urban) listeners than.... well, pretty much anyone else in and around town. They are also on a more "tolerable signal".
Also, it's expected that a top 40 rhythmic station would play some dance - for those listeners who already love or have knowledge about that type of format sound. However, when a station like V103 starts showing signs of "accepting dance as cool" over the airwaves, that will not only influence many people to become more accepting of it, but also pulls in a whole new audience of potential fans of the sound, and this only helps the electronic scene as long as the reaction remains positive.
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I know many people are picky about their music, especially dance music fans who pretty much want all pure hardcore dance or nothing. Well, not me. WHATEVER WORKS, WORKS is my motto, and even if that means playing the most poppy mainstream dance hits or remixes in a mixshow here and there to give the overall sound more exposure, that's fine with me.
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As far as WiLD goes: I'm sure many people here already know how happy I am about a station like WiLD being erected in Atl. WiLD is great. But when people hear BOTH V103 and WiLD 105.7 (and even the well known Q100) occasionally sharing the same dance songs along with other things, this subconsciously translates in peoples minds to "well
everybody's playing this stuff now. Therefore, it must be cool (and I can/should like it, too)".
Some people (mostly adults) may be quick to deny that they maintain that frame of thinking where "everyone else seems to be doing something so it must be cool", but if you're going around shopping for or wearing the same name brand styles of clothes or owning certain brands of possessions that are "in style" according to society (regardless of age group), then you are ALREADY subconsciously letting others determine what you should think is cool or acceptable, and I can bet that the same thing MUST BE going on with your musical tastes as well (at least to a certain degree).
Look in your closet or washing machine. I can guarantee that most of you own clothing - based on the fact that it is in style or it's the "recommended latest fashion" according to the majority, and you probably wouldn't outrageously stand out fashion-wise within a large group of people if you were all randomly selected and asked to dress casually and show up somewhere. (But in your mind, I can bet that you are completely convinced that you purchased and own those clothes/things - ONLY because YOU like them, or because it was a "good bargain"). ...
In Atl, urban sounds are pretty much the overall big thing. So, if people start hearing uptempo club sounds on a leading urban station (in addition to other sources) and begin to realize that they even recognize those songs, then what do you think they'll begin to assume about the music? (To answer the question, many people will begin to automatically be convinced that they love the music, and it will become a "stamp" within this era of time. How long the trend lasts and how big it gets will depend on how long it maintains an acceptably cool image).
