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Atlanta's Expanding FM Translator Population

T

trusty

After you've squeezed in just about all the move-ins you can do, you have to load up the band with translators :D. Currently, I count 11 in the ATL area and the stations they are rebroadcasting (from radio-locator - which doesn't have the WGST translator on its site yet ::)):
89.7 - WHHR
92.3 - WGST
93.5 - WYAY
93.7 - WCNN
94.5 - WSTR
96.5 - WSRV
97.9 - WWWQ - HD3
98.9 - WWWQ
100.9 - WUBL
101.1 - WSTR
102.9 - WAMJ

Because of the constant changes, I'm sure the list is not totally correct, but it's a start. (I don't really understand the overlap in most coverage areas, but I guess that's a start, too.)

Any additions & changes to the list would be most welcome.
 
Don't forget the mighty 92.1 in Lilburn. With 27 watts at 180 feet, the signal carries for miles, 4 of them to be exact. It's at the church on route 29 with the transmitter in the parking lot.
 
Why do 100k WSTR (2 of them!), WSRV, and WUBL need translators? I assume that's to keep the signal warm until the real signal is put on it.

Why doesn't CC put WGST on the WUBL translator instead?
 
The FCC isn't licensing translators now. If they were, Philadelphia would have gobbled up the last two dial spots. (Screw market size, the city in 4th largest.)
 
As I reported a few months back, 101.1 is WLKQ. It was testing last weekend and WLKQ's top of the hour IDs include the translator. I heard it on today. We can't listen to WLJA in Gwinnett anymore and WLJA had a good signal in Duluth, Sugar Hill and Suwanee.
 
Isn't there only so many $ advertisers will spend on radio in any market and this just cuts that pie into more pieces? Car dealers were on every street corner in 2007. That didn't increase the number of Honda Accords the consumer bought, it just meant that the sales were split in thirds because 2 more Honda dealerships popped up in the area and people gravitated towards the one most convenient. I don't think you need a specific dealership more than every 30 miles, a Subway in every strip mall and 50 stations on the dial with a ton of overlap.
 
Vinylking said:
Isn't there only so many $ advertisers will spend on radio in any market and this just cuts that pie into more pieces? Car dealers were on every street corner in 2007. That didn't increase the number of Honda Accords the consumer bought, it just meant that the sales were split in thirds because 2 more Honda dealerships popped up in the area and people gravitated towards the one most convenient. I don't think you need a specific dealership more than every 30 miles, a Subway in every strip mall and 50 stations on the dial with a ton of overlap.
Click to expand...

Depending on the businesses stance, they may not need to spend money on advertising. Let me put it in terms we should all know well
Say Pepsi, a internationally known company, wants to advertise; well - Most people KNOW Pepsi! However, if... say, RC Cola wants to advertise - They would have more of a reason to spend money. Lesser known brand, lesser known company. Most people know Pepsi, thereby advertising it on every corner is ill-advised. RC Cola could benefit from it - get people thinking "Oh, I'd like to try that!" That'll get RC Cola's name out there, as to where Pepsi's already as. This is why it's silly to advertise Honda - they're well known, but if I were to advertise a new model, it'd become known. Advertising can be used to introduce, convince, reassure, and even give a company a new image.

With radio, advertisers pay for what they see fit. If it works, they'll continue paying to advertise.
 
I get it when a smaller station like WLKQ wants a translator. I understand when WGST with a limited nighttime signal wants a translator. But I'm shocked that a full 100kw FM like Star 94 gets a translator. That's just not right.
 
FLjack2 said:
I get it when a smaller station like WLKQ wants a translator. I understand when WGST with a limited nighttime signal wants a translator. But I'm shocked that a full 100kw FM like Star 94 gets a translator. That's just not right.
Click to expand...

The translator is rebroadcasting the HD2 signal, which is different from Star 94. I don't have an HD radio and 94.5 doesn't reach Suwanee, so I don't know what is on it. You can have 790 The Zone on WSTR HD2 and use a translator to give them an FM or you can try a new format on the HD2, such as Journey 97.9, which is WWWQ HD3. You can also pay WSTR to use an HD channel and rebroadcast it on a translator, similar to 100.9. WLKQ is rebroadcasting the same signal you hear at 102.3 on a regular radio. I guess this gives them a signal if they move WLKQ or need to buy an AM and use a translator. 101.1 and 102.3 are about the same signal strength.
 
ok. Pepsi it is.
what's to say?
"We still make it, and there's lots of it everywhere."
why would Pepsi run ads? 'cause the 3.4% dollar difference
between all Coke brands and Pepsi brands is $11,000,000,000.
kinda/sorta, and it's a lot of ad money not to be ignored.
the same deal exists between P&G and Lever Bros.
Toyota/Honda. bless 'em and buy the spots.
 
jabba17 said:
Why do 100k WSTR (2 of them!), WSRV, and WUBL need translators?
Click to expand...

I couldn't agree more. 100k flamethrowers shouldn't have them. Granted being in the northeast we tap out at 50k but having just driven up from Atlanta this weekend and taken a few stations essentially into SC, the concept seems ridiculous IMHO.
 
Star 94 HD2 is about a minute delay of HD1 and WQXI is on HD3. I am not sure how 94.5 is getting its signal but it has to be from another station over the airwaves because 94.5 is a commercial frequency and can only fill holes of a full power signal and must carry either an HD subcannel the main analog station or off the air from another signal. 94.5 can not be satellite fed so i would assume star 94 hd 2 will change to feed this translator. I know WVFJ has said they are working to get a signal in downtown Atlanta and it would have to be on a subchannel of some intown signal and WSTR HD2 would be perfect for VFJ to expand atlanta converager.
 
thataveragejoe said:
jabba17 said:
Why do 100k WSTR (2 of them!), WSRV, and WUBL need translators?
Click to expand...

I couldn't agree more. 100k flamethrowers shouldn't have them. Granted being in the northeast we tap out at 50k but having just driven up from Atlanta this weekend and taken a few stations essentially into SC, the concept seems ridiculous IMHO.
Click to expand...
I can understand if they are rebroadcasting an HD subchannel, but that wasn't listed in the OP nor have I heard anything being promoted on those signals (like the WGST translator with the Hugh Jass null in the NE quadrant).
 
jabba17 said:
thataveragejoe said:
jabba17 said:
Why do 100k WSTR (2 of them!), WSRV, and WUBL need translators?
Click to expand...

I couldn't agree more. 100k flamethrowers shouldn't have them. Granted being in the northeast we tap out at 50k but having just driven up from Atlanta this weekend and taken a few stations essentially into SC, the concept seems ridiculous IMHO.
Click to expand...
I can understand if they are rebroadcasting an HD subchannel, but that wasn't listed in the OP nor have I heard anything being promoted on those signals (like the WGST translator with the Hugh Jass null in the NE quadrant).
Click to expand...
Why Does WWWQ need translators? BTW, the translators for Star are not correct, they maybe on the FCC database but Star does not even broadcast its HD channels on either translator.

Translators are a joke, it says that HD in not viable.
 
Allons said:
Why Does WWWQ need translators? BTW, the translators for Star are not correct, they maybe on the FCC database but Star does not even broadcast its HD channels on either translator.

Translators are a joke, it says that HD in not viable.
Click to expand...
WWWQ-HD2 is 99X(@98.9), WWWQ-HD3 is Journey(@97.9).
 
Translators are another example of the FCC not seeing the forest from the trees. The FCC established translators to help stations with poor coverage in certain areas. They weren't really intended to give broadcasters an additional FM station.
 
Translators give us more variety, so I like it. We wouldn't have Spanish CHR or Alternative or 80s hits without translators.

92.3 - Conservative Talk
93.5 - What happened to this one? It could become Smooth Jazz?
93.7 - Sports Talk
94.5 - Christian AC
96.5 - Spanish CHR
97.9 - 80s-90s Oldies
98.9 - Alternative
100.9 - Christian AC
101.1 - Regional Mexican
102.9 - Urban
 
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