For the past couple of months, various WSB air talent have been doing 3-week stints as host of Atlanta’s Morning News. I suppose these are auditions for the job.
I’m not a professional programmer, just an observer, but I have some opinions about the 3 hosts who have been in the slot so far:
Chris Chandler is a premier newscaster and did a fine job. But he sounds so good in afternoon drive doing complete newscasts rather than speaking for several seconds and then handing it off to the 2 reporters.
Mark Arum is very talented and has shown his versatility doing serious talk, sports talk, (currently) entertainment talk and traffic reports. But I feel his present afternoon slot is a better platform for his talents. He has a lot of creativity, and his current show provides a stage for him to use that creativity. Also, if he moved to morning drive, WSB would need to find other content for 4-7PM, which would be taking a risk.
Judd Higginbotham is fine for filling in as he also has done in the past. And he fits in well as one of the 2 reporters on Atlanta’s Morning News. But I think there’s a small drop in quality when he is the host. Again, just my opinion.
Mark McKay hasn’t filled in during recent weeks but has in the past, and I thought he sounded quite good. Of course, he also sounds great doing morning traffic and would need to be replaced, but doing so wouldn’t be as disruptive as replacing a PM drive show.
Finally, I wonder whether Bill Caiaccio will get an opportunity to host the show. He is a solid reporter and has done some newscasts. How he would do on Atlanta’s Morning News is anyone’s guess.
I’m not a professional programmer, just an observer, but I have some opinions about the 3 hosts who have been in the slot so far:
Chris Chandler is a premier newscaster and did a fine job. But he sounds so good in afternoon drive doing complete newscasts rather than speaking for several seconds and then handing it off to the 2 reporters.
Mark Arum is very talented and has shown his versatility doing serious talk, sports talk, (currently) entertainment talk and traffic reports. But I feel his present afternoon slot is a better platform for his talents. He has a lot of creativity, and his current show provides a stage for him to use that creativity. Also, if he moved to morning drive, WSB would need to find other content for 4-7PM, which would be taking a risk.
Judd Higginbotham is fine for filling in as he also has done in the past. And he fits in well as one of the 2 reporters on Atlanta’s Morning News. But I think there’s a small drop in quality when he is the host. Again, just my opinion.
Mark McKay hasn’t filled in during recent weeks but has in the past, and I thought he sounded quite good. Of course, he also sounds great doing morning traffic and would need to be replaced, but doing so wouldn’t be as disruptive as replacing a PM drive show.
Finally, I wonder whether Bill Caiaccio will get an opportunity to host the show. He is a solid reporter and has done some newscasts. How he would do on Atlanta’s Morning News is anyone’s guess.
