Re: Atlanta's QXI
> I heard that Rounsaville bought WQXI, probably in the early
> sixties. Rounsaville owned several Top 40 stations in
> Florida including WFUN in South Miami.
Rounsaville built WQXI in 1948. Originally, it was a daytimer with 1kw (the 5kw-D/1kw-DA-N came in 1954). As it was with a number of independent (non-network affiliated) stations that came along after WWII, WQXI might have been a "3 R's" (Rural-Religion-Race) station. 3 R's stations programmed country (rural) in the morning, quartets/preaching (religion) in middays, and rhythm & blues (race) in the afternoon, until sign-off.
I don't know for sure that 'QXI had this type format, but it wouldn't surprise me. It may have been a true block-formatted station, with different blocks of music types throughout the day. On the other hand, it may have had a total (or mostly) country format. If it did, it would've competed with WTJH/East Point, and WEAS (now WGUN)/Decatur. These stations also programmed significant amounts of country (or hillbilly, as it was then most often called) music.
By all accounts, Rounsaville (whose 1st station was WGAA, located in his hometown of Cedartown, built in 1941), likely jumped on the Top-40 bandwagon with WQXI in 1957, after observing Storz and McLendon's huge successes, not to mention Bartell's success with Atlanta's WAKE, which began programming Top-40 in late '55/early '56. He built WMBM (later WFUN) in Miami in 1947. Originally, it was a 1kw daytimer on 800 (moving to 790 in the mid-50's), and probably had a format similar to WQXI. With Storz's WQAM right next door, he was able to observe Top-40 in action, upclose and personal. WMBM became Top-40 WFUN in late '59, and, under the leadership of Bud Connell, beat the pants off 'QAM.
I'm told that he sold WQXI to Esquire Broadcasting in 1961, because they offered big bucks ($950,000.00 in 1961 dollars), and because he had other opportunities to expand elsewhere (remember...there was a 7 station ownership limit in those days). Esquire (yes, Esquire Magazine was the parent company), which built WKXI(FM)/Smyrna in 1964, sold its broadcast interests to Pacific & Southern in 1968. Pacific & Southern also bought WAII-TV from Fairbanks in 1968, and it became WQXI-TV.
Eventually, Rounsaville's holdings were all black formatted stations, including WLOU/Louisville, WCIN/Cincinnati, WVOL/Nashville and WYLD/New Orleans.
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Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards</P>