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Attention to detail

Heard an ad on WVOM this afternoon for a business with the line (I'm paraphrasing, but you'll get the gist) "sale prices good through July."

July? It's August 12th for cryin' out loud!

One hardly ever sees this type of screwup in print media. Wonder why that is?
 
I heard a promo on WGAN this afternoon for Sean Hannity from 6 to 9pm. Later, another promo for Hannity from 7 to 9pm, Oopsie!
 
You get what you pay for. What does somebody in Maine radio make a year? Better question: How do you find people that will work well above their pay level?
 
The problem belongs where it always has...with the person in charge of the Programming at the station, whether he/she be called Program Director, Brand Manager, Operations Manager or whatever.

The textbooks define the Program Director as "being in charge of everything that goes on the air". Granted, sometimes you have Assistant PD's charged with handling these more minor details. But, ultimately, it's the person in charge who is the responsible party.

Regardless of what he/she believes.

But, excuse me for talking logic here.
 
radiosmith said:
I've seen the same thing on TV many times...who do you blame? Sales? Programming? The Client?

In order, from most to least culpable
A. Sales
B. Traffic
C. Programming

The client? The client pays $$ to the station so that those mentioned above see that this sort of thing doesn't happen. Just my opinion after almost 5 years out of the biz (but 5 times that in).
 
True Grit hits the bullseye.

As his post implies, there's a certain degree of responsibility that falls on everyone at the radio station, but the sales staff is ultimately in charge of satisfactorily delivering the promises they made to a client.
 
Will said:
You get what you pay for. What does somebody in Maine radio make a year? Better question: How do you find people that will work well above their pay level?

The whole "you get what you pay for" argument does not apply here. Assuring spots and promos run correctly is one of the primary functions of traffic, the sales rep and/or production person. How does doing their job go ABOVE their pay level? If it's their responsibility, salary is irrelevant. I'm sure Stop and Shop pays the 15 year old bagger minimum wage, but that doesn't mean they should put the eggs on the bottom of the bag to be broken.
 
mistermicrophone said:
Will said:
You get what you pay for. What does somebody in Maine radio make a year? Better question: How do you find people that will work well above their pay level?

The whole "you get what you pay for" argument does not apply here. Assuring spots and promos run correctly is one of the primary functions of traffic, the sales rep and/or production person. How does doing their job go ABOVE their pay level? If it's their responsibility, salary is irrelevant. I'm sure Stop and Shop pays the 15 year old bagger minimum wage, but that doesn't mean they should put the eggs on the bottom of the bag to be broken.

I agree 100%. This isn't a 'talent' issue, this is a 'doing your job' issue.
 
True Grit: Hey. When you're right, you're right, right? And you were right (in my humble estimation) with your recent post.

Not to take this thread off-topic, but you seem like a good guy who got stung pretty bad by corporate radio a little ways back. While at the time, I opined that your judgment of the radio biz as a whole was a little too harsh... maybe my judgment of your reaction to what happened to you was a little too harsh in return.

I guess that the radio business will carve its own path, for better or for worse. As far as I know, you and I both have found different things to do with our time and energies. But it's obvious that we both hold a passion for the way the radio business *used* to be.

And I think we can both shake hands on that.
 
ray ting said:
True Grit: Hey. When you're right, you're right, right? And you were right (in my humble estimation) with your recent post.

Not to take this thread off-topic, but you seem like a good guy who got stung pretty bad by corporate radio a little ways back. While at the time, I opined that your judgment of the radio biz as a whole was a little too harsh... maybe my judgment of your reaction to what happened to you was a little too harsh in return.

I guess that the radio business will carve its own path, for better or for worse. As far as I know, you and I both have found different things to do with our time and energies. But it's obvious that we both hold a passion for the way the radio business *used* to be.

And I think we can both shake hands on that.

I'd be amenable to that, with one proviso. Please send me a personal message and tell me who you are. Whatever you tell me will be confidential.
 
I remember the good old days when your cart label had a kill date on it...and there was a discrepancy sheet where you'd log the out of date spot.

Come to think of it - don't most automation programs these days have the ability to put a kill date on a spot?

Marc Lemay
 
Anybody can "screw up" once, and everyone has (Sales, Traffic, Programming, Engineering included), and the real issue isn't who's at fault, but was it caught and rectified in a timely fashion. Before cookie-cutter (corporate), nobody's home (automated) radio arrived at a station near you, that spot would have been caught at first invalid airing by the announcer-on-duty, who would have dutifully pulled it and crossed it off the log, before filling out a discrepancy report. In the meantime, it would have been only a mild curiosity to the audience ("did I hear that right?"). Nowadays, though, it's a toss-up as to whether or not it's still running.
 
To be fair, I havn't heard the out-dated spot I referenced in the first post since then. OTOH, I generally only listen to 'VOM 7p to 7:30p Mon thru Fri on the way home or Kim Komando if I'm in the car late Saturday morning. I would hope it's been caught and pulled.
 
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