• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Attitudes have to change.

Re: Sorry about that

> > Will someone please
> > > market to me?? BTW, I'm 52!
> >
> > Sorry to inform you you have about three years left of
> > quality life... Then get used to prunes and Ensure
> >
>
> Hmmmmm....
>
Yes, it's one of those things that makes you go "Hmmmmm".
 
now just that, but

what's crazy about it all (the economic aspect notwithstanding), go back
to the previous generation (1979) and compare overall health of people in their 50s now to then-- ain't even close.

Even MORE of a reason to believe Boomers are more healthy, vibrant, influential
AND financially viable than ever.


> Yes, it's one of those things that makes you go "Hmmmmm".
>
 
The irony, really...

... is that we boomers were the ones who CREATED the "youth culture." It's no wonder we are fitter and more tuned in than our dad's generation.

But the culture we created is now doing the same thing we did - sweeping us under the rug. Damn... hoist on our own petard!

- Doc

> what's crazy about it all (the economic aspect
> notwithstanding), go back
> to the previous generation (1979) and compare overall health
> of people in their 50s now to then-- ain't even close.
>
> Even MORE of a reason to believe Boomers are more healthy,
> vibrant, influential
> AND financially viable than ever.
 
Re: The irony, really...

The real problem is us old folks have allowed
these young whippersnappers to make decisions.
And they are all wrong. Funny how them 30 year
olds can act so old and pig headed. They
seriously don't look past age numbers, do
they? I officially start my workout routine
again tomorrow. I'll show them. I'm listening
to AC/DC and Black Sabbath on my iPod, while
I lift my weights. You all have hit the nail
on the head with this one.
 
> > Okay, this whole idea that anyone over 45 is no longer a
> > salable target demo is pure and utter hogwash. Radio and
> > advertisers have to get with this fact. I know some of you
>
> > guys will attempt to explain to me ONCE AGAIN that
> > "advertisers don't spend money on upper demo formats
> because
> > research has shown that blah blah blah..."
> >
> > But it's all horse pucky.
> >
> > CBS-FM was #10 in the overall New York ratings (a market
> of
> > 60+ signals), with traditionally strong showings in all
> > time periods. Not only that, they had a huge weekly cume.
> > (Go ahead, look at the numbers and just TRY to dispute
> it).
> > CBS-FM was the second choice of most newstalk, sports, and
>
> > country listeners. Few formats cut across like that. The
> > were always a top 10 biller in NYC.
> >
> > Regardless of the fact that post-war baby boomers
> represent
> > the largest spike in the population, have more disposable
>
> > income, and broke the Madison Avenue stereotype of product
>
> > loyalty lock-in (statistically proven that they are
> willing
> > to switch brands, unlike previous post-50 generations),
> > broadcast media barons - possibly nervous about their own
> > aging in relationship to America's ridiculous
> > youth-worshipping culture (a study for shrinks) - have
> > decided to completely disregard the importance of anyone
> > over 50 or so.
> >
> > Period.
> >
> > Many of us reading this board are heading right into the
> > abyss of media disregard. How do you feel about it? Ready
> to
> > be relegated to the boneyard? Ridiculous!
> >
> > - Doc
> >
>
> I'm with you Doc. Why is it that advertisers ignore people
> above 55? Is it because they listen to the radio less? May
> be true, but I bet there are enough people over 55 still
> listening and worth advertisers to pay to advertise to a 55+
> audience. Actually, I read an article from the newspaper
> about WCBS FM and some official from Infinity said something
> like "People above 55 don't matter unless we are selling
> craftmatic beds". He was saying those people don't matter.
> Unbelievable! The attitude of advertisers must change.
>

Can you believe it only takes one day for you not to matter to advertisers? You are 54 one day and you still mean something to them. Then you turn 55. What a difference a day makes.
<P ID="signature">______________
"Live Life to the Fullest"</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom