As I've posted many times, that was the original intent of CBS. They raised the money to accomplish the spin-off, new management was named, and everything was ready. Then David Field came in with this proposal. At the time, he was seen as a great operator of radio stations, and the general view was that these radio stations were in good hands. As a result, the CBS Radio management that was going to operate the stations resigned, and Field took over.
CBS plans to sell, spin off or swap its radio division later this year, as its 117 stations across 26 markets have become slow-growth and a drain on resources.
www.billboard.com
CBS Executive Chairman/CEO Les Moonves discussed the company's plans to spin-off the company's radio properties during an interview on Broadcast
radioinsight.com
Keep in mind that several other tax-free media spinoffs have happened recently. One was AT&T spinning of Warner Media to Discovery. That spin-off has been a disaster for both Warner & Discovery. Meanwhile, AT&T seems to be doing fine.
I don't think you have the solution to the problem, because the media business isn't very solid regardless of who owns it. My view is that CBS Radio would have been in this same situation regardless of how it was spun off. Plus we see that the former CBS Corporation, now Paramount Global, is in free fall. So the problem isn't the company. It's the entire business. Anyone who buys traditional media will be faced with a difficult financial situation.