CBS. And Entercom was also rather traditional as many family businesses are.Are you talking about CBS or Entercom? Because I would agree with you on Entercom.
Eminently unsuccessful.But CBS created their own steaming platform, Radio.com.
Mostly a cost cutting efficiency move and not particularly successful based on page views reported at the time.They integrated their radio and TV websites into one centralized local news platform.
HD was developed more than a decade before by Ma Bell's labs among others, and ceded when Bell was broken up to a series of shell company owners who passed it to Ibiquity which was mostly venture capital with participation by about 8 of the biggest radio owners. None of the radio owners had any technical input into HD, although an engineer from on participating company joined Ibiquity in more of a coincidence than a planned cooperation.And they were part of the original team in the 90s that developed what later became HD radio.
(I was, for a while, the HBC delegate to the Ibiquity functions. HBC was one of the Ibiquity broadcast stakeholders)
Yet none of the CBS efforts in that area was any more successful. The real issue is that CBS Radio revenues had been stagnant or in decline for years because CBS never "bought in" to consolidation. And at the same time, they made silly purchases like a stand alone FM in Palm Springs to justify golf trips by executives.So CBS Radio management was far more advanced than Entercom's, as proven by the numerous mistakes Entercom made with streaming and podcasting. But all of those people left when CBS sold the radio division to Entercom.
If CBS had been retail, we would have called it "shop worn".