• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Buffalo Audacy Eliminating Market Managers

WGR managed pretty well for years with Bills-talk when 97 Rock had the rights. If people want to talk Bills or listen to Bills talk, they know where to go.
WGR is Buffalo’s sports station. The station that gets the Bills (WGRF)will only have bragging rights. When people want to talk sports, they will continue to go to GR. The only thing I can see happening is that the Bills would put together a big pre and post game show on WGRF. That would definitely knock into GR game coverage.
 
They had to have some kind of agreement with the team to do that. There are many levels of rights agreements. Not all of them involve play by play. But clearly Audacy and WGR want to be able to make money using content from the Bills and Sabres. To do that, they need permission. The best person to get permission is the man the team has been dealing with.

Several market managers were let go during this change. Not in Buffalo. My view is they kept Wenger because of the pending situation with the Bills.
They may also have kept Wenger because he was already running both Buffalo and Rochester. Reality is that sales are not his strongest suit. It will be interesting to see just how well this Audacy realignment works. Being "responsible for" and managing day-to-day are very different scenarios.
 
WGR is Buffalo’s sports station. The station that gets the Bills (WGRF)will only have bragging rights. When people want to talk sports, they will continue to go to GR. The only thing I can see happening is that the Bills would put together a big pre and post game show on WGRF. That would definitely knock into GR game coverage.
I don't think that you can completely rule out Townsquare getting into the bidding with WBUF. It's got a big signal that isn't doing much. Even if they broke even on the rights fees, it could be worth it to get some radios tuned to 92.9 for at least a few hours a week.
 


Back
Top Bottom