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Audacy making big changes at all Top 40?

Why keep separate brands at this point? Just rename them all "Now" and it'll cut down on the voicetracking efforts.
At this point (or some point in the near future), this place should just consolidate into one "National Radio" forum. Buffalo, Rochester, Jacksonville, or Sacramento will all basically be the same. Maybe a local morning show, but anything after 9 or 10 in the morning will be national or regionally tracked.
 
The changes were announced today. Expect some new shows on Kiss:

And here’s the new talent coming to the Queen City (from ramp247.com):


“ Audacy is also expanding two major market shows nationally -- a midday show, hosted by Julia Lepidi, afternoon talent on WBBM-FM (B96)/Chicago, while Josh "Bru" Brubaker, afternoon drive personality at KNOU (97.1 NOW!)/Los Angeles willmake his talents available for afternoons and evenings. “

Let the layoffs begin.
 
And here’s the new talent coming to the Queen City (from ramp247.com):


“ Audacy is also expanding two major market shows nationally -- a midday show, hosted by Julia Lepidi, afternoon talent on WBBM-FM (B96)/Chicago, while Josh "Bru" Brubaker, afternoon drive personality at KNOU (97.1 NOW!)/Los Angeles willmake his talents available for afternoons and evenings. “

Let the layoffs begin.
And I believe Janet Snyder does her morning show from Boston, so really the entire day does not originate from Buffalo anymore.
 
And here’s the new talent coming to the Queen City (from ramp247.com):


“ Audacy is also expanding two major market shows nationally -- a midday show, hosted by Julia Lepidi, afternoon talent on WBBM-FM (B96)/Chicago, while Josh "Bru" Brubaker, afternoon drive personality at KNOU (97.1 NOW!)/Los Angeles willmake his talents available for afternoons and evenings. “

Let the layoffs begin.

AllAccess.com notes that they're already happening. Nothing of note at Kiss or WPXY....YET.
 
Buffalo, Rochester, Jacksonville, or Sacramento will all basically be the same. Maybe a local morning show, but anything after 9 or 10 in the morning will be national or regionally tracked.

It depends. The same hosts, but the music will be locally programmed and there will be active local promotions:

Audacy will continue to deploy research, airplay and streaming data to program music in each of the individual markets and has no plans to change mornings at its roster of pop-formatted stations. “We remain committed to all of our Top 40 markets where we have local talent,” Sottolano notes. “We have some high-performers in that space.”
 
Why keep separate brands at this point? Just rename them all "Now" and it'll cut down on the voicetracking efforts.
I don't think it's particularly high effort to say "98 PXY" instead of "B96" but that's just me. iHeart's got all sorts of different brands for their stations and they're able to VT all of those stations with the local branding.

Plus, I'd imagine there are some markets where that can't happen due to another station in the area having it, similarly with what happened with the Alt rebrand.
 
The Buffalo News reports that Kiss PM driver Greg(full name Greg Cypin)has been let go by the station. He was also the station's music director.
 
I don't think it's particularly high effort to say "98 PXY" instead of "B96" but that's just me. iHeart's got all sorts of different brands for their stations and they're able to VT all of those stations with the local branding.

Plus, I'd imagine there are some markets where that can't happen due to another station in the area having it, similarly with what happened with the Alt rebrand.
It has always kinda surprised me that no radio broadcast chain has taken a page from NBCUniversal and made up words for branding that look phonetically similar but spelled differently (SyFy, Cloo, Qubo, Chiller, Cozi), that way they can be trademarked.

Closest example in radio was Gannett trademarking KIIS along with "Kiss FM" in California, which Jacor/Clear Channel then manipulated everywhere else.
 
It has always kinda surprised me that no radio broadcast chain has taken a page from NBCUniversal and made up words for branding that look phonetically similar but spelled differently (SyFy, Cloo, Qubo, Chiller, Cozi), that way they can be trademarked.
That doesn't work well for an audio-only medium. "Find us on facebook at 107Roxx Rochester". It's the same reason "Audacy" is a bad name.
 
It has always kinda surprised me that no radio broadcast chain has taken a page from NBCUniversal and made up words for branding that look phonetically similar but spelled differently (SyFy, Cloo, Qubo, Chiller, Cozi), that way they can be trademarked.

Closest example in radio was Gannett trademarking KIIS along with "Kiss FM" in California, which Jacor/Clear Channel then manipulated everywhere else.
Not a chain, but I trademarket "zalza" for the all-salsa format of WZNT, Z-93 in San Juan. We made a lot of money on promotional items that could not be ripped off.

Here are some pics of that station's promotions and advertising.

 
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The Buffalo News reports that Kiss PM driver Greg(full name Greg Cypin)has been let go by the station. He was also the station's music director.
Since the company is cutting local talent on their main stations, don't expect any new hires for The Wolf 107.7. The strategy is "National Hubs" with a few people voice tracking multiple markets. Synergies on steroids for a dying industry...
 
Very often radio personalities move into management positions in radio. Sue O'Neill left WCBS-FM several years ago, and nobody knows what became of her. Sue or Susan O'Neal is a relatively common name, so I'll take Rusty's word that a different Sue is an executive with Audacy.
 
Then WHY does James' Twitter profile describe him as a Cumulus Regional VP of Content and Programming-in addition to his duties at KQRS in Minnneapolis/St. Paul?
Buffalo is not part of the same region as Minnesota.
 
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