You don’t know the specific in-demographic ratings that they’re reaching, nor their billing. They tell a different side to the 12+.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Audacy return radio stations
- Thread starter MVB13
- Start date
Except that neither of those stations are for sale, and their owners are very passionate about keeping those stations.
WAWZ FM barely covers the market.
They're licensed to Zarephath NJ, near Somerville, about 30 miles from Newark. You can see their tower off I-287. I think they have 28,000 watts. Great coverage of Northern NJ. That's about it.
I’m surprised so many radio enthusiasts want even more spoken word content on FM - in a market with an already limited amount of signals, 92.3, 98.7, and 101.9 are already news or sports. IMO it would be unfortunate for the market to lose another music station (you could technically count 95.5 as being “lost” from a commercial radio standpoint as well, but yes I understand that deal).
The problem is there are very few music formats that will attract enough of an audience to make money. As we've already seen with alternative and country. It's very expensive to run a radio station in NYC.
How was WRKS doing when it flipped to ESPN? I don’t remember, but that seems to be the only music format that’s been replaced by spoken word that seemed to still have potential as a music station if I recall. But Emmis needed the $$.
Why do you think it flipped? If they could make money with music, they would have stuck with it.
A reminder: Anyone can hear the music they want at any time on streaming services. The only content that is exclusive to radio is the content they create, and radio doesn't create music.
The fact that urban a/c WRKS was discontinued appeared to be an indication that the market has been over-saturated with urban stations. That is one reason not to be overly optimistic that The Block, the third hip-hop station in the area, can do well. And Hot 97 as well as Power 105.1 have tepid ratings.
Hop hop stations have tepid ratings in many markets due to online listening and NYC is not oversaturated with urban stations. Most large markets have 3 or 4
I would say it has 2 Urban Contemporary stations and 1 Urban AC station which is basically 3. Hot and Power as well as WBLS are all urban stations though Hot hills Rhythmic due to its audience. The Block is Classic Hip Hop, and WKTU isn’t urban but it is one of the blocks competitors as it is a Rhythmic AC station that plays some of the same songs as 94.7 The Block.
NYRadioFan22
Banned
If 94.7 The Block goes off the air, I could see them moving K-Love to 94.7, WFAN to 95.5, and bring WRXP back to 101.9 where it belongs!!!!!!!!!! And plus it would make sense to move the sports stations closer to each other!
Audacy doesn't own k-love or 95.5. They already tried the WRXP format on 92.3, and it was a flop. They're done with rock.
Audacy never had anyhing to do with WRXP and they never tried the format on 92.3.
Emmis (not Entercom a.k.a. Audacy) ran WRXP as a somewhat AAA-leaning rock format on 101.9 for just over 3 years starting in 2008 and while it was not considered a great success, it still got better numbers than The Block does today.
Audacy ran WNYL as Alt 92.3 with a couple variants of Alternative, neither of which were the same as the format heard ten years earlier on 101.9.
WRXP was modern rock, and 92.3 ran lots of variations of modern rock and alternative on the 92.3 frequency over many years.
But yes, Audacy didn't own WRXP which is another reason why they would have no reason to replace a format billing $30 million a year with a format that at best might bill a third of that.
None of this will ever happen.
If Urban One ends up buying Hot 97 and 107.5 WBLS, buying 94.7 The Block would benefit them. There’s already a significant black audience listening to 94.7
But 'BLS and the Block share many songs.
But The Block has a huge percentage of Hispanics in its cume, while WBLS is much more African American in its core. The same goes for a comparison of Hot with iHeart's more Black targeted urban station.
- Status