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Audacy stations coming to iHeart

AlligatorClipz said:
A U D.....A C Y.... so dumb you have to spell it out to people.
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Correct. But it will be interesting to see if the Audacy radio stations stop promoting their app and instead mention you can stream our station on the iHeart app. I doubt it, at least in the short run, but I could be wrong.
 
Larry said:
Correct. But it will be interesting to see if the Audacy radio stations stop promoting their app and instead mention you can stream our station on the iHeart app. I doubt it, at least in the short run, but I could be wrong.
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They won't. It will be business as usual. I honestly don't blame them, because of how much money, time, and promo they spent on their Amperwave "platform". If you check the App Store or Google Play, the reviews are brutal. But they will stick with it because it is the only thing giving them tangible data on their listeners that they can use to sell. Lord knows Nielsen isn't. Media buyers aren't impressed by those funny numbers. But the analytical user data coming off the Audacy and iHeart Radio app are much more valuable to sales teams and media buyers. Actual proof of who, what, where, when, and how the audience is consuming the various brands being put out by A. U. D. A. C. Y.

ETA: The only likely way this deal went down is iHeart and Audacy hashed who gets money surrounding ad insertion and analytics.
 


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