Heard an interesting statistic just today: Of all active podcasts, what is the highest subscriber percentage of any podcast? 5% That podcast? Joe Rogan.
Spotify has several podcasts in the Top 10 most popular. Podcasting is paying for Spotify.
If you look at the Top 50, you'll see NPR, iHeart, Cumulus, WNYC, and WHYY. No Audacy or either of the podcasting companies Audacy bought. To make the list, all they need to do is get a couple million downloads per episode. They need to think in terms of creating national content. That's been hard for them to do.