Read that the FCC has ruled ads can not be louder than surrounding programs. OK, being an old radio guy this isn't clear to me. We, in radio could modulate 100% and broke the "speed limit" a little, however, the audio equipment maintained the level. Of course there is "apparent loudness" which is a whole other topic. If TV or cable stations have an audio chain with some sort of processing equipment how can any element be louder than another? Is this simply confusing "fullness" with decibels? For example a person watching a movie on TV that has some low elements for dramatic effect and then followed with a commercial. Obvioulsy, the commercial will be louder.