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Aug. 2025 6+

S

secondchoice

I know there is no revenue involved but the KLove stations are doing OK. In a couple of months we will see if Cumulus can replace Burt.

radioinsight.com

Atlanta

Nielsen Audio PPM Monthly Ratings Atlanta (Market #7) Population: 5,317,500 Black: 1,956,500 - Hispanic: 664,700 Average Quarter Hour Share for
radioinsight.com radioinsight.com
 
Couple things I'm noting:
I didnt know that the 106.7 signal could get such high ratings.
At least Bert is leaving on a high note. Big improvements since a 2.9 share in March.
The Beat at 96.1 is working well, Power at 105.3 is a fail.
Star is pretty consistently in the Top 10 6+ now, although most here hate on the format. With the new morning show, maybe they can gain even more traction.
 
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Why do they keep holding onto it?

It's the equivalent of seeing a well-past-their-prime celebrity desperately trying to hold onto their glory years by pulling pathetic stunts and injecting themselves with everything under the sun their Beverly Hills Plastic Surgeon recommends in the name of staying relevant.

Let the past be the past, respect the glory days, and stop resurrecting 99Xombie™. They are getting the same ratings as a 185-watt translator for God's sakes (94.5).
 
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formerlyinATLradio said:
Why do they keep holding onto it?

It's the equivalent of seeing a well-past-their-prime celebrity desperately trying to hold onto their glory years by pulling pathetic stunts and injecting themselves with everything under the sun their Beverly Hills Plastic Surgeon recommends in the name of staying relevant.

Let the past be the past, respect the glory days, and stop resurrecting the 99Xombie. They are getting the same ratings as a 185 watt translator for God's sakes (94.5).
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"99Xombie" is BRILLIANT.

I think it's probably because no one in the industry can come up with anything new, so they keep going back to something that worked for a while more than 30 years ago.

It's akin to how 94 held on to "Jazz Flavors," even though everyone could read the data and see that it was killing the station.
 
formerlyinATLradio said:
Couple things I'm noting:
I didnt know that the 106.7 signal could get such high ratings.
At least Bert is leaving on a high note. Big improvements since a 2.9 share in March.
The Beat at 96.1 is working well, Power at 105.3 is a fail.
Star is pretty consistently in the Top 10 6+ now, although most here hate on the format. With the new morning show, maybe they can gain even more traction.
Click to expand...
All good thoughts. A couple of points:

1. Even as a move-in, 106.7 has a big signal that puts 60 dbu coverage over Atlanta. Given the Christian Contemporary format’s historic popularity in the market and the loss of The Fish, the ratings are really not surprising.
2. Yes, Q99-7 was on the upswing. But keep in mind we’re not seeing Bert’s numbers broken out, and his ratings always have outpaced the station as a whole.
 
RoddyFreeman said:
1. Even as a move-in, 106.7 has a big signal that puts 60 dbu coverage over Atlanta. Given the Christian Contemporary format’s historic popularity in the market and the loss of The Fish, the ratings are really not surprising.
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There are only two full class C signals that cover Atlanta. 106.7 which is #7 in the overall ratings and 97.1 which is #1 in the ratings. Both were Gainesville stations (still ID'd to Gainesville) before the move-in to Atlanta.

WAKL-FM Radio Station Coverage Map

radio-locator.com radio-locator.com

Coverage Area for WAKL 106.7 FM, Gainesville, GA​

1759558294468.png


WSRV-FM Radio Station Coverage Map

radio-locator.com radio-locator.com

Coverage Area for WSRV 97.1 FM, Gainesville, GA​

1759558369536.png
 
BarryATL said:
There are only two full class C signals that cover Atlanta. 106.7 which is #7 in the overall ratings and 97.1 which is #1 in the ratings. Both were Gainesville stations (still ID'd to Gainesville) before the move-in to Atlanta.
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And WALR, a C1, just about covers Atlanta from a site far west of town. And keep in mind that coverage maps are theoretical and show a circle if a station's license is non-directional. In actuality, there are ways to maximize an FM signal in a certain direction without getting a CP for a directional antenna, one of which is mounting the antenna to achieve that. CMG's engineering team is top notch so I would bet they did that.

1759939486963.gif

Keep in mind that WALR lost several hundred feet when they relocated to this site several years back, but that's a whole other story.
 
MrRadio said:
I think it's probably because no one in the industry can come up with anything new, so they keep going back to something that worked for a while more than 30 years ago.
Click to expand...

How can you come up with "something new" when basically the music hasn't changed?

It would be easy to create new formats if there were new genres of music. When music is stagnant and derivative, that's what you get for radio formats.

People are expecting the radio industry to come up with something new. They should be asking the music industry to do that. They make the music.
 
TheBigA said:
How can you come up with "something new" when basically the music hasn't changed?

It would be easy to create new formats if there were new genres of music. When music is stagnant and derivative, that's what you get for radio formats.

People are expecting the radio industry to come up with something new. They should be asking the music industry to do that. They make the music.
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By something new, I mean something new for this market.

Pop oldies comes to mind. Other markets sustain pop oldies formats (WCBS New York is the prime example), why not Atlanta? Why not TRY IT? If it fails, then you know that Atlanta is still a weird market with a huge population that likes the same three formats repeated ad nauseam.
 
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MrRadio said:
By something new, I mean something new for this market.

Pop oldies comes to mind. Other markets sustain pop oldies formats (WCBS New York is the prime example), why not Atlanta? Why not TRY IT? If it fails, then you know that Atlanta is still a weird market with a huge population that likes the same three formats repeated ad nauseam.
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WCBS doesn't do pop oldies anymore because that format can't make money. WCBS now isn't a whole lot different from The River.

What we've found is pop oldies don't have wider appeal beyond the septuagenarians who remember them.

Playing 50-60 year old songs isn't "trying something new." It's regurgitating the past.

They could accomplish the same thing by taking a radio station and shutting it down.
 
TheBigA said:
What we've found is pop oldies don't have wider appeal beyond the septuagenarians who remember them.
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And that is the case, regardless of market.

Unless a station has a local sales staff that can sign enough advertising clients who want to reach a 65+ audience, Oldies is a dead format option now.
 
TheBigA said:
WCBS doesn't do pop oldies anymore because that format can't make money. WCBS now isn't a whole lot different from The River.
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Disagree. Go look at the last songs played on CBS. I’ll be inclined to agree with you when I hear Katrina and the Waves, Shannon, and Michael Jackson on The River.

97.1 plays alt-garbage and Aerosmith eight times an hour.
 
MrRadio said:
Disagree. Go look at the last songs played on CBS. I’ll be inclined to agree with you when I hear Katrina and the Waves, Shannon, and Michael Jackson on The River.
Click to expand...

That's not pop oldies. You said you want pop oldies, and WCBS is mostly 80s/90s with some classic rock.

WCBS just played Aerosmith and the Red Hot Chili Peppers.
 


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