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Aug. 2025 6+

In that way, the advertisers get your money. Once again, radio doesn't get your money because you don't pay us.

You buy products you want, not because they're advertised on the radio. You wouldn't buy something you don't want just to patronize an advertiser. Just as you wouldn't listen to music you don't like just because it's on the radio. Let's be honest.

The real problem isn't radio. It's where you live. If you lived in Buffalo, you'd have the kind of music you want on the radio. But you want to stay in Atlanta, and the demographics have changed. There are probably lots of other things that bother you about Atlanta besides the radio. People in Houston have similar complaints about radio. It's changed, and they feel it's deserted them. But what's really changed is the city where they live.

The fact of the matter is that the main complaint people have about radio is the advertising. So it's likely that if there was a station that played the music you like in Atlanta, you'd complain about the number of commercials, or the nature of those commercials. Because if you listen to music that aims at older people, you're not going to hear the kinds of advertisers you used to hear 25 years ago. You'd hear a lot of ads for prescription drugs and financial planning. In that way, you're better off with a commercial-free music service.
I would never complain about the number of commercials or their content. I know that's how stations make money, and if I like the format and I hear ads instead of PSAs, that means paying advertisers are interested in the station. That's a good sign that my statin will survive.

There's plenty to complain about around around here, that's for sure. The traffic, the rancid sports teams, the traffic, politicians, why a Varsity chili dog isn't 75 cents anymore, the traffic. Did I mention the traffic? But I am here, and I have SXM, so I'm good.

It just stinks to have to jettison OTA radio because there's nothing there for me. But again, I understand. I'm old.
 
I used to indirectly pay for OTA radio by patronizing their advertisers.

I still would, if I heard their ads. But I don't. So I'm not.

That's fair enough. In fact, that's the way it's supposed to work. Thank you.
 


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