• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

August 2010 Ratings

CBS-FM still sinking...along with the ever floundering RXP.

@Brooklyndon, I'm not so sure it's a NOW effect as it is a general decline in hip-hop overall, Power's off a little too.
 
wcbsfm its a game of up and down!!! I am not worried, I am sure they will be ok!!! Those special weekends the O WOW songs, they should do more :)
 
mary said:
wcbsfm its a game of up and down!!!
Click to expand...

I'm sorry not trying to nit pick but at least 4 months of declines is hardly up and down, that's a trend, lower. For a station that was #1 overall not all that long ago with a much higher share coming close to being 3rd now, they are off. Does it matter on the bottom line right now, probably not...but around here it's certainly worth noting.
 
the countdowns they do, they should do that every few weeks, the music is Awesome!!! then you will see #1 but they are still #1 to me.
 
A discussion of 6+ ratings is a little silly. It has no bearing on a stations's success (revenue).

It's like saying Hannah Montana beats Mad Men. At what? 10 year olds?

Summertime ratings fluctuate quite a bit, with many meter carrying people out of town for a week at a time.

With over 4 million weekly listeners, CBS-FM is pretty successful, popularity wise.
 
I wonder if WAXQ is taking away any of CBS-FMs audience? WAXQ is not an especially hard classic rock station. They play a lot of songs and artists that would appeal to Classic Hits listeners. The two stations probably share some audience.
 
thataveragejoe said:
I'm sorry not trying to nit pick but at least 4 months of declines is hardly up and down, that's a trend, lower.
Click to expand...

With CBS-FM well within the 0.5 to 0.6 rating range all year in 25-54, anything else is likely seasonal variations, panel turnover issues, and Arbitron's efforts to get MRC accredititation and all this goes beyond programming.

With so many stations so close to each other, minor changes in rank are irrelevant. Radio is not bought by rank, but by delivery.
 
Fresh 102.7 is doing nice. Where were they last year around this time?

Also can New York handle two Urban stations still? Hot and Power. I wouldn't blame it on 92.3 Now FM. With only one Urban would Hot be 2nd in the ratings?
 
Ken said:
I wouldn't blame it on 92.3 Now FM.
Click to expand...

Why not? NOW's audience is coming from somewhere, and it certainly isn't WHTZ or WKTU.



Is it a coincidence that WXRK, WQHT, and WWPR all have about the same size cume, and as WXRK's rating have improved, WQHT's and WWPR's rating have declined?
 
Your correct that the 3 stations have all about the same size cume. But two of the three play the same type of music. On 92.3 Now FM you won't hear "Hard In Da Paint", "Fancy", or "Deuces" which are harder hip hop songs. I just looked up the Hot 97 playlist on Yes.com its not so Hot. The one for Power is somewhat better.
 
Ken said:
But two of the three play the same type of music.
Click to expand...

Joo claycey mine. At drivetimes, all three stations sound the same.

To either Jose Vargas or Maria Campoverde, driving home out in the boroughs, there is barely any difference between the stations: they play all the same songs, except that the one Rick Ross song an hour on HOT or POWER is a Katie Perry song on NOW.

I will concede this point though, middays and nights, Hot and Power are clearly more urban focused than they are when people are actually listening.
 
The numbers confirm what I said last month. There is a "Big 6" in the market right now, followed up by station #7 down to either WOR or WRXP and then the rest. Now look at the formats that make up the top 6: AC, top 40/CHR, classic hits, classic rock, news and sports. These formats skew a bit old in the 25-55 range. It should not surprise anyone because the population, in general, is growing older. There aren't enough young people to propel youth-oriented formats to the top 6, although urban formats do get much of the youth. What else could explain why Imus is still hanging on even though he should have retired 10 years ago?

Radio stations are in a dilemma. They want to get younger listeners because they are convinced that's where the money is but there aren't enough youngsters to propel them to the top. Add to that the fact that at least three stations are going after the same group of listeners (Hot, Power, NOW). The landscape is just not fertile for formats outside the aforementioned. Even if more stations on the commercial dial become available (*hint hint*) that only means that some of the same formats would occupy them or formats coming over from AM.
 
Brooklyndon said:
Why not? NOW's audience is coming from somewhere, and it certainly isn't WHTZ or WKTU.
Click to expand...

An audience does not "come from" anywhere. The average person uses five or six stations in a week, so listening more to one may just mean a rebalancing of listening to one or another of the rest. Very often those added quarter hours come from the station liked the least, not one that is most similar to the growing station.
 
92.3 NOW might be up, but even though I have hopes for this station, I won't be surprised if they drop back down again.
 
stationless listener said:
It should not surprise anyone because the population, in general, is growing older. There aren't enough young people to propel youth-oriented formats to the top 6, although urban formats do get much of the youth.
Click to expand...

NY metro population by age cell, rounded.
15-24 2.4 million
25-34 2.4 million
35-44 2.7 million
45-54 2.7 million

There are plenty of people in all the demos. What is growing is 65+, due to increases in life expectancy. But 65+ is not an ad sales demo.

Radio stations are in a dilemma. They want to get younger listeners because they are convinced that's where the money is
Click to expand...

It's easy to see where the money is by tracking the age targets of ad agency accounts. The targets are in 25-54 and, increasingly, 18-49.

If an ad buy covers all of 25-54, the agency buyers will balance older with younger leaning stations. For every CBS FM on the buy, there is a Z-100, with a WKTU in the middle. This gives reach and the ability to properly target frequency against all sub-demos within the buy specs.
 
There have been numerous posts suggesting that WRXP is at the bottom of the ratings among New York's commercial FM stations, and ripe for a format change. But WPAT FM has lower overall ratings (now that the World Cup is history).
Isn't it possible that may be the station to be changed to ESPN sports, or some other format? At least 'RXP reaches a younger, male audience. WPAT seems to be aimed at older demos.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom