Everyone, 6 + numbers for August are now available on this site.
Cursory view shows KISW is now a solid #1 in the demo, #2 is KIRO FM. They have continued their steady climb and are closing in on the #1 position. Being live and local a vast amount of the time has to account for some of this. It never sounds canned, except for the overnight network show from 10 pm - 5 am. When you have engaging personalities, cover the news, allow people to share opinions, you have a winning recipe in the news/talk format. #3 goes to KRWM, even though they climbed a smidgen in the ratings, they fell to #3. #4 is KJR FM, off a smidgen from last book but still going strong. #5 KOMO AM/FM with their news/talk format. Again, I find it interesting that the two news/talk powerhouses continue to take over a 10 quarter hour share of the audience. There is an appetite for live and local. Wish the music stations would learn this lesson more completely, and not just have local hosts in AM drive, and then go automated with music or use out of town talent voice tracking. Neat little trick to recognize voice tracking, because I did it during my ten year stint as a DJ. If you listen for an hour, or even thirty minutes and never hear the time or local weather, it is voice tracked. I somewhat cheated though when I voice tracked. I would guess the approximate time twice an hour and give it out. Never got caught by the big guys doing it, shows they weren't listening either. I was usually within a minute of two of being accurate, just looking at the music clock rotation on the screen each hour I voice tracked.
The rest of the top 10: KZOK, KUBE, KPLZ, KBKS, KKWF.
The top 10 cume (listening at least 15 minutes per week): KRWM, KJR FM, KBKS, KQMV, KPLZ, KUBE, KZOK, KJAQ, KISW, KKWF.
KMCQ still garners near a 3 share after three months of ratings. KVI is barely visible, less than three tenths of a share and less than 40,000 listeners a week. Time to change the format KVI, you've been at it for almost nine months and still no traction. Especially since your TV and radio brethren of the Fisher Group still advertise you to death.
Cursory view shows KISW is now a solid #1 in the demo, #2 is KIRO FM. They have continued their steady climb and are closing in on the #1 position. Being live and local a vast amount of the time has to account for some of this. It never sounds canned, except for the overnight network show from 10 pm - 5 am. When you have engaging personalities, cover the news, allow people to share opinions, you have a winning recipe in the news/talk format. #3 goes to KRWM, even though they climbed a smidgen in the ratings, they fell to #3. #4 is KJR FM, off a smidgen from last book but still going strong. #5 KOMO AM/FM with their news/talk format. Again, I find it interesting that the two news/talk powerhouses continue to take over a 10 quarter hour share of the audience. There is an appetite for live and local. Wish the music stations would learn this lesson more completely, and not just have local hosts in AM drive, and then go automated with music or use out of town talent voice tracking. Neat little trick to recognize voice tracking, because I did it during my ten year stint as a DJ. If you listen for an hour, or even thirty minutes and never hear the time or local weather, it is voice tracked. I somewhat cheated though when I voice tracked. I would guess the approximate time twice an hour and give it out. Never got caught by the big guys doing it, shows they weren't listening either. I was usually within a minute of two of being accurate, just looking at the music clock rotation on the screen each hour I voice tracked.
The rest of the top 10: KZOK, KUBE, KPLZ, KBKS, KKWF.
The top 10 cume (listening at least 15 minutes per week): KRWM, KJR FM, KBKS, KQMV, KPLZ, KUBE, KZOK, KJAQ, KISW, KKWF.
KMCQ still garners near a 3 share after three months of ratings. KVI is barely visible, less than three tenths of a share and less than 40,000 listeners a week. Time to change the format KVI, you've been at it for almost nine months and still no traction. Especially since your TV and radio brethren of the Fisher Group still advertise you to death.
