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August 2013 Portable People Meter ratings for Philadelphia

J

Jul

Guest
B-101 still number 1, but down to 7.2, KYW, WDAS-FM and WOGL tied at 5.9 in 2nd. WMGK and WMMR tied for 5th at 5.5. WIP-FM still number 1 for sports, but went up to 4.2, while WPEN-FM did go up to a 2.4, Q-102 still the number 1 top-40 station at 4.1, while Wired 96.5 is at 3.5. WHYY is number 1 for news talk at 2.4, WWIQ at 2.2, while WPHT is at a 1.9 . http://ratings.****************/cgi-bin/rol.exe/arb007 http://www.allaccess.com/arbitron#8
 
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not happy that WPHT's rating and cume has gone down, not a good sign for the station.
 
pab said:
We keep explaining this, and you never listen.

Ratings mean nothing. Billings mean everything.
Click to expand...

Write 100 times: "Ratings mean nothing."

Overall numbers mean less than nothing. That's why they give them away. Demos may be useful. Dayparts, too. Notice that you don't see them.

Try getting hold of BIA/Kelsey numbers and you'll have something to talk about.
 
Once again kiddies, you're looking at 6+ Monday through Sunday, 6AM to Midnight. These numbers are more meaningless than the 55's all over the Schuylkill Expressway.
 
Overall numbers themselves mean little. But when the overall numbers go up or down, we can probably extrapolate that to the demo numbers doing the same thing.

Also, it seems WIP AM has completely disappeared from the book.
 
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