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August 2024 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the August 2024 San Francisco radio PPM Ratings:

radioinsight.com

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

And the August 2024 San Jose Radio PPM Ratings:

radioinsight.com

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com radioinsight.com

Any thoughts or observations?
 
Last edited by a moderator:
Courtesy Research Director:

25-54:
1. KOIT
2. KISQ
3. KMVQ
4. KLLC
5. KYLD
6. KQED
7. KITS
8. KMEL

18-34:
1. KMEL
2. KOIT
3t. KISQ
3t. KMVQ
5. KYLD
6. KITS

18-49:
1. KOIT
2. KMVQ
3. KISQ
4. KMEL
5. KYLD
6. KITS


RADIO RATINGS ROUNDUP, August 2024, Part I | Research Director, Inc.

Since it has been well established that AUGUST are the dog days of summer, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our faithf
researchdirectorinc.com researchdirectorinc.com
 
Radiopaw said:
KSFO also probably pairs well with a sports and classic rock cluster - it’s actually a very good use of an AM on their cluster.
Click to expand...

That's a good point, since station clusters tend to be programmed to get a wide demographic with the overlap in programming. The days of determining any individual station to be a success or failure are pretty much over ... you have to look at the combined billing (the main exception being standalone broadcasters, including the non-Spanish language ethnic stations).
 
K.M. Richards said:
Yes.

6+ PPM numbers are still worthless except as a way for Nielsen to keep their name out there.
Click to expand...
And I keep getting asked "why would Nielsen, which sells Business-to-Business, care about promoting their name?"

The answered is simple: when a potential PPM or diary panelist is contacted, if people know what the Nielsen name means, it makes recruiting them much easier.
 
DavidEduardo said:
And I keep getting asked "why would Nielsen, which sells Business-to-Business, care about promoting their name?"

The answered is simple: when a potential PPM or diary panelist is contacted, if people know what the Nielsen name means, it makes recruiting them much easier.
Click to expand...

And there, David, is one of several ways you can tell the people here who are in the business from the ones who are not.
 
DavidEduardo said:
And I keep getting asked "why would Nielsen, which sells Business-to-Business, care about promoting their name?"

The answered is simple: when a potential PPM or diary panelist is contacted, if people know what the Nielsen name means, it makes recruiting them much easier.
Click to expand...
Yeah, and then you waste 90 minutes on the phone with them on some Friday evening while your spouse angrily waits to start eating, followed by a 40+ page survey they mail you to fill out, all for a couple of bucks, and you then realize why getting recruited is a time sink that's near-impossible to extricate yourself from.

(Speaking for a friend.)
 
Weiserguy said:
Yeah, and then you waste 90 minutes on the phone with them on some Friday evening while your spouse angrily waits to start eating, followed by a 40+ page survey they mail you to fill out, all for a couple of bucks, and you then realize why getting recruited is a time sink that's near-impossible to extricate yourself from.
Click to expand...

Except that these days the "couple of bucks" has been replaced by an Amazon gift card. Practically everyone likes getting those.
 
Weiserguy said:
Yeah, and then you waste 90 minutes on the phone with them on some Friday evening while your spouse angrily waits to start eating, followed by a 40+ page survey they mail you to fill out, all for a couple of bucks, and you then realize why getting recruited is a time sink that's near-impossible to extricate yourself from.

(Speaking for a friend.)
Click to expand...
That may be true of some research studies, but the Nielsen process is simple. While there are several methodologies, in many cases an "advance notice" is sent in the mail and then placement done by phone.

The PPM is generally attractive to all but the highest earners because the whole family is part of it and the incentives can be significant, particularly in a budget-driven family or group.
 
K.M. Richards said:
Except that these days the "couple of bucks" has been replaced by an Amazon gift card. Practically everyone likes getting those.
Click to expand...
And with the PPM, you might earn a new kitchen appliance or something significant.
 
K.M. Richards said:
That's a good point, since station clusters tend to be programmed to get a wide demographic with the overlap in programming. The days of determining any individual station to be a success or failure are pretty much over ... you have to look at the combined billing (the main exception being standalone broadcasters, including the non-Spanish language ethnic stations).
Click to expand...

It would logically follow that it would make more sense to report…or at least comment on…ratings by cluster rather than by individual stations, since a portfolio approach is used to program and to sell.

This also could short-circuit commentaries along the lines of “can KXXX be saved” and breathlessly reaching conclusions based on month-to-month movements without consideration of moving averages, long-term trends, or margins of error.
 
only1moore said:
Still scratching my head about KYLD and KRBQ. Both stations need to do something, just saying.
Click to expand...

If you look at the last six months, KYLD has picked up a point, while KMVQ has lost almost a full point. Not sure what you see as the problem.

In 18-34, KYLD moved from #7 to #5 "with it's largest share in over a year" according to Research Director. Also up to #5 in 18-49. All good.
 
Mark Roberts said:
It would logically follow that it would make more sense to report…or at least comment on…ratings by cluster rather than by individual stations, since a portfolio approach is used to program and to sell.
Click to expand...

That's not a bad idea. I wonder how the station owner groups would respond to the idea. More importantly, would the agencies object? When you get right down to it, they are Nielsen's real customers.

Mark Roberts said:
This also could short-circuit commentaries along the lines of “can KXXX be saved” and breathlessly reaching conclusions based on month-to-month movements without consideration of moving averages, long-term trends, or margins of error.
Click to expand...

Mark, Mark, Mark ... you know that will never completely go away. It would become "how much did KXXX contribute to the cluster's downturn of 0.3 points?"
 
Radiopaw said:
I agree with your opinion on Breeze and Christmas but I do truly highly doubt KISQ and KYMX even consider each other… no offense
Click to expand...
I think that Classic Hits 103.7 should be the one that goes Christmas. Their numbers are always bad when the holidays come around.
 
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