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August 6+ Monthly Ratings

V

vw86

Notable highlights:
  • Star 94.5 is up 8.5-9.8 and dominates the top spot
  • Sunny is down 8.0-7.0 to tie Magic for 2nd
  • K92.3 is up 5.8-6.5
  • XL 1067 is back up 4.5-5.4
  • Rumba is down 5.4-4.4
  • 96.5 is up 3.1-3.7
  • The WPYO Stream is an impressive 1.8 for a second month in a row
  • Pride Radio Orlando still brings in a 0.2 even with the dedicated stream for Pride Radio Orlando being discontinued by iHeart
 
Link for reference:

radioinsight.com

Orlando

Nielsen Audio PPM Monthly Ratings Orlando (Market #29) Population: 2,141,200 Black: 354,000 - Hispanic: 769,400 Average Quarter Hour Share for Persons
radioinsight.com radioinsight.com
 
I always tune away from Party FM when they play reggaeton, but I enjoy the rest of the playlist.

I find it interesting how El Zol's stream has a higher rating than terrestrial Kaliente 103.1 & below.
 
And as always, I wonder if in the last two months a panelist has been added that is contributing an extraordinary amount of listening that isn't really reflective of the average trend. I know there have been issues with streams and HD subchannels having unusual spikes and drops over the years.
 
Speaking of the newer Party FM, I noticed PowerOrlando.com/WCFB-HD2 says they are "The Party Of Orlando" now in their marketing.

Sure they are.
 
Speaking of non-subscribers, Z88.3 would likely place in the top 10 (if not top 5), while WPCV is likely in the 1-2 share range. I do remember seeing a 6+ rating for Orlando when 103.1 was still country and I think WPCV was ahead of 103.1 despite getting few or no ad dollars from Orange County
 


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