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August Nielsen
- Thread starter tbolt909
- Start date
And remember, the "monthlies" are not single months like the PPM reports. They are 3 month rolling averages, with each one named after the most recent month in the set.
These would be a June-July-August rolling average. Politics is generally pretty moribund in the summer, especially this far out from a Presidential election year. Talk radio is traditionally down over the summer whether it's politics or sports. The only surprise I see in this book might be WHTT with its lowest number in a while. Then again, it may be that the kids (12-34) are home from school and have control of the dashboard music source instead of mom & dad.
The dip WBEN experienced comes as a surprise to this poster, primarily because one of its talk show co-hosts, an Iraq war veteran, received the Medal of Honor and WBEN rightfully played-up this event. Additionally, the Catholic Diocese of Buffalo experienced extreme turmoil and scandal. WBEN covered the events from both the objective news perspective and opinionated talk show perspective. Seems these events would compel listeners to 'spend time' with the station.
With regard the to the ongoing clergy crisis, Tom Bauerle last week conducted a live, on-air interview with the Bishop of the Buffalo Diocese. Bauerle sometimes gets ripped on these boards, but this occasional listener found Buaerle's interview objective and incisive, perhaps even award-winning in context. It was one of his finer broadcast moments.
With regard the to the ongoing clergy crisis, Tom Bauerle last week conducted a live, on-air interview with the Bishop of the Buffalo Diocese. Bauerle sometimes gets ripped on these boards, but this occasional listener found Buaerle's interview objective and incisive, perhaps even award-winning in context. It was one of his finer broadcast moments.
In a market like Buffalo, the listening habits are entrenched. Nobody is "discovering" WBEN. The failed FM simulcast proved that. The same listeners cycle through and are aging out(White Men over 65). WBEN usually only gets a ratings boost during a Winter weather calamity. It's an AM dinosaur.
Most of these stations remain in their ratings lane with little fluctuation. ALT Buffalo has been consistently abysmal in the 1.4 range. The "newest" format The Breeze has been met with yawns...
Most of these stations remain in their ratings lane with little fluctuation. ALT Buffalo has been consistently abysmal in the 1.4 range. The "newest" format The Breeze has been met with yawns...
12-34? Do that many kids in Buffalo have to repeat multiple grades?
Maybe you need to repeat one. The one about not saying anything if you don't have anything nice to say.
I think that was just a kidding* way of saying the the 12-17 demo is teens, not 12-34 which is a combination of teens and young adults (18-34).
* Pun intended.
12-34 would contain more that K-12 students. It also contains college students - many of whom are home for the summer or have moved back in with the 'rents for the summer. And, yes, there a significant number of 21-34-year-olds living at home these days who are pursuing additional or advanced degrees.
Being a diary market, Buffalo does not have the K-12 coverage of young listeners that the PPM markets do. We're basically talking about Junior High / Middle School and High School students in the 12-17. For most accounts, that's a fully-ignored demo and I've never seen it included in a buy for as long as I can remember using Arbitron and Nielsen data. Same with 18-24.
While 18-34 is a sales demo, more often than not a piece of it, 25-35 is a component of 25-54 and clients of agencies look for the top and the bottom and the middle of that broad demo in media selection.
Unlike the PPM that requires the full household participate, the diary household may exclude come-and-go members and certain members of the dwelling unit may not chose to participate. It's a one week project, not a 104 week one like the PPM.
My experience is that advanced degree students don't have time... or the interest... in filling in a diary. So they will be unsampled or undersampled.
That's why TB is such an enigma.
One minute he sounds like a legendary 3-call letter station big market announcer/talk guy, and the next minute he's making off-the-wall conspiracy allegations, and the next minute he's making 3rd grade dick jokes.
He's Dr. Jekyll, Mr. Hyde and Quagmire all rolled into one.
OMG you nailed it!
David, we aren't talking about demos. We're talking about the 12+ numbers posted by Nielsen. The post was also a speculation on why summer books have traditionally been different than the rest of the quarterlies in the past - and largely discounted. Because the diaries are a short-term commitment it's more likely that a transient student might get a book. If they fill it out at all they're more likely to indicate "I don't listen to terrestrial radio." There may also be books filled out by others in the household to "boost" their favorite station. Such is life in a diary market.
You are the one who posted the odd "12 - 34" demo range.
Diary placement is done following a recruitment contact where the persons in a household or what Nielsen calls a "dwelling unit" are enumerated. Diaries are sent in little packages to the home.
While not universal, the person agreeing to participation is generally an adult member of the household, not a teen, not an older parent living with the family.
If a college age student is a member of the household, and is transient to another radio market, they likely will not be given a radio diary.
Diaries are returned at the end of the week after a series of receipt-are you filling it out-did you fill it out-did you mail it calls or contacts. If a member of the family did not complete the diary, the rest are still counted (unlike the PPM where all must participate).
In college age ranges, over 80% of 18-24's will record some radio listening. Lighter than 30 years ago, but still considerable listening.
The incidents of "voting" by filling out more than one diary alike are inconsequential. The incentive for filling the diary is sent in advance, so the biggest issue is getting diaries filled at all and returned.
After more than 40 years of diary reviews, I quit doing that early in this decade. It was not worth the expense for the small markets that still had diary measurement. But I must have scanned several million of the little booklets in Beltsville, Laurel and Columbia.
And since there are no more "quarterlies" in CDM markets like Buffalo, we will find that transactional buyers will simply use what they always did in smaller markets... multi book averages covering 6 to 9 months.
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I think that most of us understand how the diary recruiting works. The only reason I cited the "odd '12-34' demo" was because I indicated that a different age group often influences listening during the summer month - which is why summer books in the past were out of character in most markets.
Parents are also the ones recruited for diaries. It's not unheard of for parents to consider their kids residents of the house even when they're away at school, and they're more likely to request a diary for them if they know they'll be home for the summer. You really don't need to overcomplicate the idea that kids influence what parents hear.
Parents are also the ones recruited for diaries. It's not unheard of for parents to consider their kids residents of the house even when they're away at school, and they're more likely to request a diary for them if they know they'll be home for the summer. You really don't need to overcomplicate the idea that kids influence what parents hear.
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