August numbers are here

[Mediafrog+]

Latest numbers: Houston/Galveston - RadioInsight

Sunny drops a bit but still on top, barely ahead of KSBJ.

The Beat closing the gap on The Box.

Norteña still doing very well on rimshot KQQK.

The Bull and 93Q both drop a bit, but still the same distance between them.

Power 105.3 continues to make a small splash...a translator with a format that actually gets some attention.

And our favorite dumpster fire, KROI, continues to flounder around in the mid-zeroes, worse numbers than Radio Now. Perhaps replacing a failed format with another previously failed format was not a smart idea...?

 

[radioislife2020]

Latest numbers: Houston/Galveston - RadioInsight

Sunny drops a bit but still on top, barely ahead of KSBJ.

The Beat closing the gap on The Box.

Norteña still doing very well on rimshot KQQK.

The Bull and 93Q both drop a bit, but still the same distance between them.

Power 105.3 continues to make a small splash...a translator with a format that actually gets some attention.

And our favorite dumpster fire, KROI, continues to flounder around in the mid-zeroes, worse numbers than Radio Now. Perhaps replacing a failed format with another previously failed format was not a smart idea...?

Props where props are due .. KAMA really has never had a impact in the market how does Univision keep it around when it’s always been at end of the list for the cluster 93.3 is a waist of a simulcast!

Power showing up with a .4 with a limited signal is pretty cool!

kqqk must of found something that is working for them . Guess that speaks to what oscar Musquis was doing before that never worked and now he is out and the station seems to be doing well.

92.1 I will say it again could have some potential going Spanish . If power was on 92.1 I would imagine it would be hitting at least a 2 share

 

[CTListener]

Those look to be the JULY numbers, released on AUGUST 9. Old news.

 

[davideduardo]

Those look to be the JULY numbers, released on AUGUST 9. Old news.

No, those are the August numbers, released today in the first of the four batches of the PPM markets.

 

[CTListener]

No, those are the August numbers, released today in the first of the four batches of the PPM markets.

Oops, you're right. I went up to the "ratings" pull-down tab after a brief glance at the Houston numbers to see if the Boston or Hartford numbers were in and got a list of markets with ratings posted on 8/9 and 8/10, including Houston. When I clicked on Houston from that page, I got the Houston 8/9 (July) numbers and assumed that's what I had been looking at from the direct link the original poster had supplied. So apparently the page with the list hasn't yet been updated. Strange. Sorry about that.

 

[davideduardo]

Props where props are due .. KAMA really has never had a impact in the market how does Univision keep it around when it’s always been at end of the list for the cluster 93.3 is a waist of a simulcast!

For a while KAMA was close to tying with its direct format competitor, despite the lesser signal. It helped that they had the rimshot simulcast, too.

92.1 I will say it again could have some potential going Spanish . If power was on 92.1 I would imagine it would be hitting at least a 2 share

The Hispanic market is pretty crowded, as there are only four or five viable formats. The dominant one is a regional based mostly talk / personality format. There are two pure regional variants, two CHRs based on reggaetón, and one adult hits/gold based format.

There are really no other viable holes, and fragmenting existing stations will simply put more stations below the buy dept for that market.

 

[davideduardo]

Oops, you're right.

Sometimes I actually am!

I went up to the "ratings" pull-down tab after a brief glance at the Houston numbers to see if the Boston or Hartford numbers were in and got a list of markets with ratings posted on 8/9 and 8/10, including Houston. When I clicked on Houston from that page, I got the Houston 8/9 (July) numbers and assumed that's what I had been looking at from the direct link the original poster had supplied. So apparently the page with the list hasn't yet been updated. Strange. Sorry about that.

Subscribed stations get the numbers at noon, media get the useless 6+ at close of business.

 

[radioislife2020]

For a while KAMA was close to tying with its direct format competitor, despite the lesser signal. It helped that they had the rimshot simulcast, too.

This was maybe 7 or 8 years ago back when tu música 104.9 had the original team .

The Hispanic market is pretty crowded, as there are only four or five viable formats. The dominant one is a regional based mostly talk / personality format. There are two pure regional variants, two CHRs based on reggaetón, and one adult hits/gold based format.

There are really no other viable holes, and fragmenting existing stations will simply put more stations below the buy dept for that market.

It’s all about who does it better . Recognize that Power is doing more than expected from a small translator

 

[MarkW]

92.1 should have never dumped classic hip hop.

 

[davideduardo]

This was maybe 7 or 8 years ago back when tu música 104.9 had the original team .

It’s all about who does it better . Recognize that Power is doing more than expected from a small translator

It's not doing well enough to get anything but neighborhood street business.

 

[davideduardo]

This was maybe 7 or 8 years ago back when tu música 104.9 had the original team .+

No, it was up till 2019. Things happened during the pandemic, particularly since it is targeted younger than KLOL and we see what has happened to Urban vs. Urban AC in the same manner.

 

[davideduardo]

92.1 should have never dumped classic hip hop.

They could not sell it.

 

[radioislife2020]

92.1 should have never dumped classic hip hop.

It’s not a sustainable format

 

[radioislife2020]

It's not doing well enough to get anything but neighborhood street business.

Money is money from who doesn’t really matter why fight for the agencies if they can take all the local dollars ?

 

[davideduardo]

Money is money from who doesn’t really matter why fight for the agencies if they can take all the local dollars ?

A major station is getting hundreds of dollars a spot from agencies and large direct accounts. A translator might be getting $20 a spot, if they are lucky.

And I do not see these stations getting any numbers that are bigger than a 0.0.

They can't take "all the local dollars" because their coverage is so limited.

 

[victorres43]

It’s not a sustainable format

KMJQ could use some competition though, as it's an Urban AC that still plays slower songs from the 70s and 80s regularly, in a market that isn't known to skew older age-wise.

Throwback hip-hop is gradually taking up a larger portion of the playlists of many Urban ACs, such as KBLX and WAMJ. Even WBLS, to an extent.

 

[radioislife2020]

A major station is getting hundreds of dollars a spot from agencies and large direct accounts. A translator might be getting $20 a spot, if they are lucky.

And I do not see these stations getting any numbers that are bigger than a 0.0.

They can't take "all the local dollars" because their coverage is so limited.

Sorry I don’t agree I’ve seen the spot cost for these small operations and I can tell you spots are not near $20 . I do I see the getting a .5 and .7 in different demos

 

[Ryan Williams]

KMJQ could use some competition though, as it's an Urban AC that still plays slower songs from the 70s and 80s regularly, in a market that isn't known to skew older age-wise.

But 102.1 and 92.1 are both owned by Urban One. They don’t want to compete with themselves. That’s likely why they pulled the plug on Boom.

 

[victorres43]

But 102.1 and 92.1 are both owned by Urban One. They don’t want to compete with themselves. That’s likely why they pulled the plug on Boom.

Not KROI, but possibly KILT FM, if ratings continue to trend downward. They haven't been a Top 10 station in a while. Yes, KILT (now The Bull) is a heritage country station, but this is Audacy we're talking about.

 

[davideduardo]

Sorry I don’t agree I’ve seen the spot cost for these small operations and I can tell you spots are not near $20 . I do I see the getting a .5 and .7 in different demos

I just looked at today's book, and I do not see any of those listed.

And $20 for those stations is over-priced. Limited coverage, no ratings, likely no results for advertisers. Remember, there is no such thing as a fixed rate card in radio. If a station even has one, it is subject to negotiation... extremely if the station is not a major player.