Wow...putting WSB on FM resulted in a bump in ratings that didn't last too long. News-Talk formats are facing the same generational challenge that the Republican party is gonna face after this Presidential election and that is the fact that the majority of the less than 50 crowd is not a bunch of angry white men. The new generation of conservative folks are just not into the shrill you hear from most popular talk show hosts. I also don't think they are that interested in hearing people call Clark Howard with the same ten problems you hear most of the time. This is indirectly a result of consolidated radio and the major broadcast companies owning the key stations in the largest markets. No new talent is being developed. Stations are just riding the network feed and they will end up riding that horse til there is little left. With its huge resources with WSB-TV and the AJC, WSB, in my opinion, should have developed a news format that is probably best executed in a large market by WTOP in Washington. That format evolves from a heritage station like WSB which has the time and resources to keep it germaine to the changing demographics of the market. WGST did a good job with it back when they were on 920 but never had the signal to compete with WSB. Folks from all walks of life want the local news but a lot of folks don't want to hear Boortz and Hannity bitching or Clark complaining about some credit card company ripping off someone. I've heard some talk show hosts on WAOK that were a lot more interesting to listen to even though I didn't agree with their thoughts on some issues, they were a lot more interesting than a lot of the dribble you hear from the syndicated hosts.ATLRadioFan said:
kilamanjero said:
jabba17 said:
