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August PPM

D

djdan

Been out of town but just saw the August numbers and heard about T-Man and TBTL. In the end radio is a ratings business. The shows are both casualties of the PPM with neither able to get over a 2 share 25-54 since the PPM arrived. August was the worst for both. I wish the best to both broadcasters, each innovative in their own way. T-Man had a great run. TBTL was an experiment in talk radio that may have been just a bit before it's time. It was not my cup of tea, but I listened from time to time.

As for the ratings, they really are no longer an event when they come out. There is little change. KJR, KJAQ, KPLZ, KRWM, KZOK remain on top in the prime demos. Mornings belong to KPLZ, KRWM, KJR and KJAQ. KTTH remains the top ranked spoken word station, but barely in the top ten 25-54. KBKS owns 18-34. 40% of the PPM sample has changed out and still the numbers remain stable. It is what arbitron advertised. Advertisers find it much easier to place buys with some assurance that ratings will be stable.

I notice many markets are adding mainstream CHR stations since the PPM like LA, NY, SF and more. The AMPS and NOWS seem to be the new PPM flavor. The success has been mixed. In LA both KISS and AMP are doing well. NOW is growing, but has yet to catch on. Z-100 remains solid. It will probably be a matter of time before AMP or NOW arrives in Seattle. Maybe that is the future of the new KMCQ frequency.
 
So Dan do you feel like stations will be jockeying to focus on 18+ persons since that is who seems to be wearing and participating in PPM? I would still like to see the demographic sample numbers of those who participate in wearing PPM within a particular month. It seems to me that stations like KUBE that have had historically teen numbers in the market wrapped up, now struggling due to lack of teens participating in the ratings process.
 
I may be able to assist in this parameter. 18-34 and 25-34 are the key demographics for younger stations and increasingly the target for advertisers, teens have never been a real factor in diary or PPM worlds, in my humble view. In PPM Mainstream CHR is more successful than Rhythmic CHR because it appears the rhythmic audience gave their stations more credit in the diary than they deserved. To battle this rhythmic stations are playing more mass appeal hits and going with more music morning shows. In Seattle KISS and THE END are doing very well 18-34 and as a result are both in the top ten 25-54 so I would expect KUBE will lean a bit more mainstream (though they own KISS so they must be careful) and do a more music morning show. Two formats are seeing traction in the PPM, one is Social network based Mainstream CHR approaches like AMP and NOW and several others. These are creating their own audience and are only decreasing the market leading Mainstream CHR's by 15%. I would expect this will be the first format hole to fill in the Seattle market. The new signal at 104.5 would make sense or MOVIN could easily adjust to an AMP style station. The second format parameter is a classic rock that really rocks. Eight of these have launched in recent weeks from Portland, Oregon to Washington DC. I could see KWJZ moving in this direction, similar to the Phoenix stations, or MOVIN, or the new 104.5 signal. Entercom may also decide the Country fight is not worth it and decide to take on KZOK and JACK with a Classic Rock that Really Rocks. Seattle is a prime candidate for both of these formats in my humble view. Howard, the sample numbers reflect the market demographics. Seattle's median demo age is 35. We have an average number of teens in the sample. In LA it is younger and more teens, in Phoenix older with fewer teens than Seattle. With 18-44 as the key PPM target in Seattle both an AMP style CHR and Classic Rock that Really Rocks (def Leppard, Aerosmith) are perfect format options in my humble view. More important, the younger the audience, the more likely they are to move.
 
KTTH has become the market leader in the News/Talk format parameter in Seattle since the outset of the PPM and that has not changed. If fact the station has grown while other news talk stations have declined. Glenn Beck, Rush and company are seeing huge success nationally by taking on causes and delivering the TSL, in my humble view. They have taken advantage of the health care debate and tea bag parties. KTTH is now top three in the important news/talk demo of 35-64 men 6a-7p. This is where the battle is won or lost in the spoken word format, in my humble opinion. KTTH is now just a hair behind KZOK and KJR-FM. In LA KFI is now number one in this demographic. Same story in just about every PPM market in America. KIRO-AM is a lost station outside of Mariners and I have it on good authority the station will recombo with KIRO-FM once the Mariners season is complete. This could provide Bonneville with a solid 1,2 punch in the spoken word arena: KIRO AM/FM and KTTH.
 
Has the definition of Classic Rock changed with the times like Oldies has?

The new "classic rock that really rocks" in Portland plays what I would consider to be "post classic classic rock"

"The Brew" plays artists like Def Leppard, Poison, AC/DC, 80's and 90's rock.

KZOK is now playing The Cars, Eagles, Mellencamp, and CCR, seemingly trying to be KJR FM with a little edge.

In my formatic mind classic rock would rely much more on music from a decade earlier, like Led Zeppelin, Allman Brothers, Clapton, Pink Floyd, Rush, Beatles... '67 to about '78.

Is the Professor saying Seattle is ready for a rock station with a library based on 80's hair bands?

Maybe Puyallup is...
 
Say what you want about KTTH. Problem with talk formats these days is that they just aren't advertiser friendly with the majority of regional and national clients. So....good numbers don't necessairly equate to good revenue.
 
Not that I really care that much anymore cowboys but there is ZERO, NADDA, NO chance of DA WOLF flipping format. Have you seen the PPM numbers??? 25-54??? 18-34??? Any demo under 55??? DA WOLF owns COMPASS!!! I agree Seattle needs an AMP or NOW and KISS in Seattle is easy pickins. Better guess that MOVIN will make the jump since AMP or CBS buys 104.5 and gets its CHR back or Larry Wilson buys CBS and 104.5!!! Yeah baby!!! Next format has gotta be DA BREW in Seattle, which is a rock town The format may be Puyallup, Lynnwood, Kent, Fed WAy and that means big ratins right out of the gut of KJR, KZOK and JACK who own da market right now. Hello??? I ain't even in town at can figure this one out :)

No way, nohow, notta chance DA WOLF will flip. It OWNS country in every demo under the age of 55 in Seattle. AS for KTTH: WHO CARES. KIRO, KOMO, KTTH blah blah blah. None are doing well in any demo under 55. KUOW OWNS spoken word in Seattle killing KTTH and crushing KIRO, KOMO KVI blah blah blah!!!
Look at the PPM before you post cowboys :)
 
notalent said:
Has the definition of Classic Rock changed with the times like Oldies has?

The new "classic rock that really rocks" in Portland plays what I would consider to be "post classic classic rock"

"The Brew" plays artists like Def Leppard, Poison, AC/DC, 80's and 90's rock.

KZOK is now playing The Cars, Eagles, Mellencamp, and CCR, seemingly trying to be KJR FM with a little edge.

In my formatic mind classic rock would rely much more on music from a decade earlier, like Led Zeppelin, Allman Brothers, Clapton, Pink Floyd, Rush, Beatles... '67 to about '78.

Is the Professor saying Seattle is ready for a rock station with a library based on 80's hair bands?

Maybe Puyallup is...
Click to expand...

Well, it's like the oldies continuum itself. Every 20 years or so, a new generation of music comes and replaces what we all knew and remember. In the '70s, '50s rock and roll and "Happy Days" were early boomer favorites. In the '80s, they really took over with the '60s nostalgia in pop culture. In the '90s, "That '70s Show and '70s music (and hairdos) began making a comeback. In this decade, it was the '80s. Now on the cusp of 2010, we will odyssey back to the '90s (God help us.)......

Some classic rock stations are already playing Nirvana, Alice In Chains and Soundgarden.......

In light of this, I do see HUGE changes to everything we perceive classic rock/hits to be in the next decade. Because in the '90s, EVERYTHING blew up. Grunge/Rap replaced Top 40 at many stations. Hair metal butt rock was dead. KUBE went gangsta, KPLZ went soft for a few years. All sorts of subgenres and cult faves (Phish, Sublime, Dave Matthews, etc.) filled in the gaps. It wasn't until after 1995 when Top 40 made it's comeback.

Meanwhile many of the old stalwarts of the TRUE classic rock era (1965-1985) had very few hits (if even albums) in the '90s. So I guess they will fall into the Nostalgia rack (though I'm not sure what new label I'd give it.) Geritol Rock?....

In country music, it's much easier to sum up the '90s: GARTH.
 
KTTH "barely breaking the top 10 25-54", or "right behind KZOK and KJR-FM"? Which is it? From the numbers, I'd say the latter is wishful thinking on someone's part. I'll say this, if I were an advertiser, I wouldn't touch KTTH with YOUR 30 foot pole. It's a dangerous and isgusting radio station. Never underestimate the power of a thorough brainwashing, but well over half of America will look at this video of your teabaggers and be seriously creeped out by these people:

http://www.youtube.com/watch?v=lUPMjC9mq5Y
 
Who cares about KTTH??? Last I saw the station was number 12 25-54 and top three in 35-64 year old guys. whoopeee

For the record the BREW kicked butt in Portland. In two books it tops many male and adult demos and has crushed "Charlie" which is the JACK type station here:) Also chapped KUFO's hide. The Brew would do even better in Seattle eatin up KZOK, JACK and KISW. Least keep the conversation on this board to formats that can work on the FM where all the ratings are:)
 
TakeItFromMe said:
Who cares about KTTH??? Last I saw the station was number 12 25-54 and top three in 35-64 year old guys. whoopeee

For the record the BREW kicked butt in Portland. In two books it tops many male and adult demos and has crushed "Charlie" which is the JACK type station here:) Also chapped KUFO's hide. The Brew would do even better in Seattle eatin up KZOK, JACK and KISW. Least keep the conversation on this board to formats that can work on the FM where all the ratings are:)
Click to expand...

Hate to say it TIFM, but KJR-FM vs. KZOK is enough in this war, a war that's contingent on who plays "Rooster" Alice In Chains first in prime hours.....

YAWN!
 
Play Alice in Chains 3 times an hour I probably wouldn't surf the dial.
Well, maybe I still would, but I'd check back more often.
 
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