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August PPM

August PPM came out today. Here are the highlights:

P18-34
1. KQMV
2. KBKS
3. KISW
4. KMPS
4t. KUBE

P18-49
1. KISW
2. KQMV
3. KKWF
4. KBKS
5. KMPS

P25-54
1. KISW
2. KZOK
3. KQMV
4. KKWF
5. KJAQ

W18-34
1. KBKS
2. KQMV
3. KMPS
4. KPLZ
5. KLCK

W18-49
1. KBKS
2. KQMV
3. KKWF
4. KPLZ
5. KLCK

W25-54
1. KPLZ
2. KQMV
2. KBKS
4. KKWF
5. KLCK, KMPS, KRWM tied

M18-34
1. KISW
2. KUBE
3. KQMV
4. KNDD
5. KIRO-FM

M18-49
1. KISW
2. KIRO
3. KQMV
4. KJAQ
4t. KZOK

M25-54
1. KISW
2. KZOK
3. KIRO-AM
4. KJAQ
5. KIRO-FM
 
Mornings:

Biggest Gains - KZOK (huge), KJR-AM, KIRO-AM, KQMV, KISW
Biggest Loses - KUOW, KJAQ, KJR-FM, KNDD, KIRO-FM

Middays:

Biggest Gains - KZOK, KPLZ, KIRO-AM, KISW, KQMV
Biggest Loses - KJAQ, KKWF, KNDD, KUBE, KUOW

Afternoons:

Biggest Gains - KZOK, KIRO-AM, KPLZ, KOMO, KJR-AM
Biggest Loses - KIRO-FM (horrible book for R&D), KJAQ, KNDD, KUBE, KJR-FM
 
Nice to see the big numbers 6a-12mid. In prime demos and dayparts 6a-7p no big change. KISW number one in men and adults 25-54, KPLZ number one in females 25-54 and third in adults. KZOK jumps into the fray in second in men and adults. In Mornings KISW rules with men 25-54 and KPLZ women 25-54 as usual. KZOK jumped through the roof in August in mornings taking second in men and adults with Bob Rivers dropping back. WOLF mornings did well taking second in women and rounds it all out.

With the exception of KZOK mornings everything was pretty stable. KZOK is a surprise. Biggest change year to year is that KRWM is no longer in the top five anywhere in key demos and KIRO-FM seems to be fading down to 11th place in prime demo with KOMO in 16th flat. Would think the election season would benefit news and talk stations but maybe everyone is sick of it.

PPM remains stable in prime demos and dayparts. KQMV is getting most of its numbers from nights and weekends. COuntry stations get a ton of numbers from weekend listening and night listening as well.
 
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