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August PPM's

Miguelito

Miguelito

Things that stood out for me...
  • WDAS made up exactly last month's 0.8 loss and returns to 9.0
  • WMMR bopped up 0.9 to 8.1
  • WIP lost 0.7 for 7.0
  • WMGK exactly held onto last month's oddly-low 6.7
  • WXTU dropped more than a point and fell out of the 4's
  • WOGL failed to return to the 4's
  • WIP's stream had more listeners than WPEN-FM
  • WXPN's trajectory doesn't look so great: 3.1 - 2.1 - 1.4
https://ratings.****************/content/arb007
 
Although low rated WPHT held onto its relatively large gain (2.2 to 2.8) from last month. Add its 1.0 from streaming and it’s no longer in the ratings basement but is in the middle of the pack.
 
Larry said:
Although low rated WPHT held onto its relatively large gain (2.2 to 2.8) from last month. Add its 1.0 from streaming and it’s no longer in the ratings basement but is in the middle of the pack.
Click to expand...
Shouldn't they be doing better considering we're about two months from a contentious and extremely close presidential election? I certainly don't listen, but I do wonder who the heck buys ad time over there.
 
Miguelito said:
Shouldn't they be doing better considering we're about two months from a contentious and extremely close presidential election? I certainly don't listen, but I do wonder who the heck buys ad time over there.
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I don't listen either, but I DO give Audacy credit... most of their conservative talkers are fairly live and local. Part of that is probably because they don't have any real syndication arm like iHeart/Premiere.. Cumulus/WW1 etc. WPHT being live and local from 6A-7P is pretty impressive.

(They're also, ironically, a union shop!)
 
atthestars said:
don't listen either, but I DO give Audacy credit... most of their conservative talkers are fairly live and local. Part of that is probably because they don't have any real syndication arm like iHeart/Premiere.. Cumulus/WW1 etc. WPHT being live and local from 6A-7P is pretty impressive.
Click to expand...
I haven’t listened in a while but if they are still running a lot of infomercials and brokered programming on weekends that is also helping the bottom line.
 
Larry said:
I haven’t listened in a while but if they are still running a lot of infomercials and brokered programming on weekends that is also helping the bottom line.
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Basically all, save for a couple of slots.

But these current numbers are still a tick up from past years which might well reflect the election cycle that’s been going on since…let’s be honest, the day after the last one.

There may just be an upper limit more or less where they are for the number of angry right wingers wanting to listen for hours on end to the same basic set of talking points. Interest may be high in the election but that won’t drive gobs of people to a dying band and hour upon hour of all the ways the left is set to destroy the country and ban apple pie, or some such spittle.
 
Here's the Radio Ratings Roundup from Research Director Inc. Boy, I hate when they publish this way. They discuss the top 5 stations 25-54, and then the station that came in 7th. They have to know readers will wonder what station came in 6th. And in 18-49, they glossed over two stations (6th and 7th).

Not a bad month to be WBEN or WDAS. WUSL, not so much. Wouldn't read too much into any of that though.
 
Miguelito said:
Shouldn't they be doing better considering we're about two months from a contentious and extremely close presidential election?
Click to expand...
I feel like most people who just want the news of what the candidates are saying/doing would go to KYW or WHYY first.
WPHT (and most political talk stations) play to the politics junkies who listen a bunch. It's part of why WPHT (and similarly formatted WABC) have such low cume.
 
Seeing Q102 at barely above a 2 is astounding to me. They had to have had better ratings than that before, no?
 
MarkW said:
I love the fact the ROCK station has quadruple the AQH share of the market's heritage CHR station.
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The same company that owns that station in Philadelphia just shut down their rock station in Boston. So that'll tell you how unique this situation is. In Boston, they're attacking the company for not knowing how to run a rock station. Yet that's not the case in Philadelphia. Same company.

That same company just replaced the local hosts at their Boston country station with the hosts from Philadelphia. Tale of two cities.

radiodx10 said:
Seeing Q102 at barely above a 2 is astounding to me. They had to have had better ratings than that before, no?
Click to expand...

Audacy smartly gave up on CHR with WTDY last year, but even Hot AC is in trouble. There's not much they can do at this point.
 
radiodx10 said:
Seeing Q102 at barely above a 2 is astounding to me. They had to have had better ratings than that before, no?
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Can't say it surprises me. The audience for CHR is young people and they are the most likely to have all the songs they want right in the palm of their hand. When I was in high school, I came home every day and turned on Eagle 106. If I were in high school now, I would be listening to Apple Music or Spotify or Prime Music (or whatever) on my way home from school and that's what I'd keep listening to until it was time to play video games instead.

Fast-forward to today: I still enjoy new pop music, though I'm pretty far outside of the demo for CHR. However, regardless of my music preferences, turning on a radio never occurs to me. When I start my car, it connects to my phone and starts playing whatever I had been listening to on Apple Music.
 
TheBigA said:
The same company that owns that station in Philadelphia just shut down their rock station in Boston. So that'll tell you how unique this situation is. In Boston, they're attacking the company for not knowing how to run a rock station. Yet that's not the case in Philadelphia. Same company.

That same company just replaced the local hosts at their Boston country station with the hosts from Philadelphia. Tale of two cities.



Audacy smartly gave up on CHR with WTDY last year, but even Hot AC is in trouble. There's not much they can do at this point.
Click to expand...
Indeed, it is fascinating how Beasley runs its rock stations in Philly and Detroit so well and its rock station in Boston so poorly.

The tale of two cities dynamic also exists with regard to the Sports stations in Boston vs. Philly.
 
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