August

[Mad Mike]

25-54A M-Su 6a-midnite

WCJK-FM
WNRQ-FM
WJXA-FM
WKDF-FM
WRVW-FM
WQQK-FM
WSIX-FM
WBUZ-FM
WUBT-FM
WGFX-FM
WSM -FM
WWTN-FM
WFFH-FM
WPLN-FM
WRQQ-FM
WMGC-AM
WRLT-FM
WAYM-FM
WNFN-FM
WPRT-FM
WLAC-AM
WPRT-F2
WNAZ-FM
WSM -AM
WANT-FM
WCVQ-FM
WENO-AM
WCRT-AM
WFCM-FM
WGIC-FM
WGSQ-FM
WMOT-FM
WNSR-AM
WPLN-AM
WRVU-FM
WAMB-AM
WBOZ-FM
WFSK-FM
WHIN-AM
WHOP-FM
WKOM-FM
WVCP-FM

 

[Tibbs4]

No real surprises outside of seeing how Urban is taking the typical PPM hit. WKDF has another good month. Looks like the consistent talent during the day is helping. Hate to be at WLAC-AM right now.

 

[soundsandsports]

Sure we know who's where now, but where are the numbers?

 

[Tibbs4]

#1 and #2 pretty much tied and mirrored. It appears that PPM has been very, very good to Classic Rock.

 

[KG6VSW]

Thanks for posting these!

Obviously target demos for each station will vary from 25-54, but a few things still stand out to me on this list.

- WSM-AM just one notch over WANT-FM...
- Surprised to see WMGC-AM and WPRT-HD2 (102.1 gospel translator) as high on the list as they are.
- Without knowing the spread between WKDF and WSIX... it appears the 6+ numbers don't do WKDF justice, I think they sound great, glad to see that.

 

[Tibbs4]

WKDF was a tiny tiny tiny fraction higher than WSIX.

 

[DToTheJ]

Hate to be at WLAC-AM right now.

They're still the market's most listened to AM station not named WMGC.

 

[Tibbs4]

You may be right for August. I didn't look that closely at all that down that low. LAC was not ahead of in July. Info above makes me think it changed very little in August. PPM is not so friendly to news/talk or urban, so that accounts for some of it. The fact that LAC it's below RLT and PRT is telling, when it was always close to WTN in the old books. You also have to look at a powerhouse, heritage station vs. an niche format.

 

[jetfli]

Hate to be at WLAC-AM right now.

They're still the market's most listened to AM station not named WMGC.

Here's a good question: If the panel is recruited to account for Greater Nashville's ethnicity, does that create an unfair advantage within that segment for a format such as WMGC's? And if it is the case, is the panel being recruited for listeners of other formats, only to be fair? For instance, are they making sure there's a balance of sports fans on the panel as not to under-advantage WGFX and WNSR? Are they making sure there's a balance of conservatives as to not under-advantage WWTN and WLAC? Tree huggers for WRLT? etcetera, etcetera? And if not, how can they skew figures to the advantage of one format over others? Or am I taking this too far?

 

[firepoint525]

Don't forget part-time Spanish stations, like WNQM at night. :

 

[Tibbs4]

Hate to be at WLAC-AM right now.

They're still the market's most listened to AM station not named WMGC.

Here's a good question: If the panel is recruited to account for Greater Nashville's ethnicity, does that create an unfair advantage within that segment for a format such as WMGC's? And if it is the case, is the panel being recruited for listeners of other formats, only to be fair? For instance, are they making sure there's a balance of sports fans on the panel as not to under-advantage WGFX and WNSR? Are they making sure there's a balance of conservatives as to not under-advantage WWTN and WLAC? Tree huggers for WRLT? etcetera, etcetera? And if not, how can they skew figures to the advantage of one format over others? Or am I taking this too far?

Yeah yir over thankin it Jet. I see where you're coming from. But that's not where Arbitron is on this.

From what I clue-less-ly know - there's about 750 +/- PPM's for this market. They are spread out to Davidson and surrounding counties based on the population breakdowns. They are divided out based upon the ethnic percentages. Not by age, etc. So there would be no panels based upon sports fans, conservatives, etc. I could see how some of this inprecision could lead to some skewing. But, I don't think it is that much different from households picked to get the old diaries. Maybe after weeklies and three months of data, all this averages out and makes it fair to everybody. It will be interesting to see how the first "real" PPM #'s will be sold on Oct 11th.

BigA? You've studied this stuff much deeper than I. Can you add any clarity? Also, funny you mentioned the WSM-AM comments last night (radio being used by specific companies to promote themselves) and tonight we have another potential Non-Comm. getting put on the block. The times are a changin.

 

[jetfli]

[They are divided out based upon the ethnic percentages. Not by age, etc. So there would be no panels based upon sports fans, conservatives, etc.

I know I've stretched it to make a point. But the former seems to the advantage of a certain format which looked unusually good in the numbers, calling for the latter in order to be fair to all formats. I'm just sayin'...

 

[Tibbs4]

I have always wondered about diaries or PPMs being truly, uh, fair and balanced. To think that millions of dollars shift back and forth based upon 750 people is pretty amazing. There's lots of thoughts and research on why Urban seems to be hurt by PPM and Classic Rock seems to do better. You can see that here in Nashville with the developing numbers. As far as the Spanish #'s go, I bet the time spent listening tells part of the story. Then again, the CUMES on the top four stations is staggeringly close, and #5 drops off quite a bit from the Top 4. I'd say Nashville (Davidson) has roughly 350-400 of the 750 books. I don't have a clue if that's even a reasonable breakdown on population between the other counties and Davidson Cty) - it's easy to breakdown though.

The population breakdown for Davidson County is (roughly avg/2009): White - 60%; Black - 27%; Asian/Various - 5% and Hispanic - 9%. Maybe you can see some trends from this info.

My guess is the Hispanic population is limited in choices, but loyal to certain stations/formats and that skews those numbers. Everyone else has a fair number of choices to divide their options of TSL between. I hope that makes sense. I think a lot of us expected WNFN to see that potential Hispanic market two or three years ago. With no FM choice, AM gets the listeners. WLAC and WSM-AM get the leftovers of FM. That's a tough place to be in.

Jet, like you, I think WRLT is another example of a "loyal pocket" of listeners (overall, demograpically and/or signal strength makes it really tough for Tuned-In to be counted in the overall picture.) If I was running niche ads for local businesses in 12th S/Hillsboro Village and even possibly Green Hills, I'd go with RLT over the bigger players for specific penetration. Likewise, I wouldn't run ads for a business in Hendersonville on RLT. But, national advertisers don't clue in on the power of a station like WRLT. I've certainly been beaten up on here for saying the power of RLT is 10 or 20 times what any numbers say.

That all being said and even if it is possibly even remotely factual, AGAIN, Arbitron doesn't do anything but break down the PPM's by the statistics and I gotta believe they are trying to put them randomly across each county as fairly as possible. I really wonder how they get listeners to take on this sampling now compared to diaries. Anyone know how much different the approach from Arbitron is to solicite listeners to take part?

 

[romer979fm]

Anyone know how much different the approach from Arbitron is to solicite listeners to take part?

I got a call on my home phone from Arbitron a few monts ago...asking if I or anyone else in the household would be
interested in being part of a radio measurment project. I told them "yes...I'd love to participate...and here's why"...
and told them about my employment. After a polite laugh...the conversation quickly ended. At least I stopped them
before the strated the full spiel...so short answer (too late) is it appears they solicit for PPM the same way as before."
Bet they give my name to the people who call for jury duty...

 

[jetfli]

I got a call on my home phone from Arbitron a few monts ago...asking if I or anyone else in the household would be
interested in being part of a radio measurment project. I told them "yes...I'd love to participate...and here's why"...
and told them about my employment. After a polite laugh...the conversation quickly ended. At least I stopped them
before the strated the full spiel...so short answer (too late) is it appears they solicit for PPM the same way as before."
Bet they give my name to the people who call for jury duty...

We gave up our landline several months ago. Has that shut me out of wearing a PPM and jury duty...?

 

[Tibbs4]

Yep! You're cut out of everything except the Palin for President phone campaign I am starting in your honor, Jet! Second call goes to 737-9800 only on Saturday mornings (like HE'D answer anyway.) Third call (for your humor only CR) Al White Motors - BR549.

 

[davideduardo]

We gave up our landline several months ago. Has that shut me out of wearing a PPM and jury duty...?

PPM recruits come about 20% from Cell Phone Only (CPO) households.

 

[davideduardo]

They are spread out to Davidson and surrounding counties based on the population breakdowns. They are divided out based upon the ethnic percentages. Not by age, etc. So there would be no panels based upon sports fans, conservatives, etc. I could see how some of this inprecision could lead to some skewing. But, I don't think it is that much different from households picked to get the old diaries. Maybe after weeklies and three months of data, all this averages out and makes it fair to everybody. It will be interesting to see how the first "real" PPM #'s will be sold on Oct 11th.

The panel is proportional on every stratification variable... age cell, ethnicity, county, gender, even things like income, etc.

The variations (other than those within a statistical margin of error) are mostly due to changes in listening. One month is a full book, but it's over 90% the same people who will be in the next book, too. And remeber the daily sample in the PPM is nearly as big as the whole monthly sample in the diary... the difference is that it's a panel, not a new recruit each week.

 

[Nock]

Bet they give my name to the people who call for jury duty...
[/quote]

FYI

State of TN recently changed the way they get a jury pool. They have gone to using driver license info. I know, I am halfway through my 6 weeks of being in a pool out here in Wilson County (I left the door open for you Tibbs) They explained the new way as most in the pool have never been there before and were curious how it came about.

Nock

 

[soundsandsports]

Nobody answered my previous question: What are the "actual" numbers that each station had?

I saw the list, but I don't actually know how well each station fared, so please, whoever posted the list needs to post the numbers beside each station so that myself and others that wanted to know the numbers would see.

Thank you.