Austin March PPMs

[fredcantu]

Christian broadcasters have never sold by the ratings anyway, have they? They work on direct response advertising. As long as the advertiser feels the audience is responding to the ads, he'll keep advertising.

 

[mmnassour]

I didn't think this was a traditional Christian broadcaster (a la KNLE here in Austin). I thought it was trying to sell commercials by playing "uplifting" (whatever that is) music. At least that's what those ads look like.

 

[longhorn2004]

What about KUT that people are listening too? I listen to it for news to and from work, but I do not listen to it all day. Are the big numbers do to people like me listening to and from work?

 

[willdav713]

When will KGSR flip? That station sucks.

I'm more interested in how much longer 98.9 "the Big Talker" has left. Someone needs to go straight-ahead against KHFI already (hint, hint, BMP/Simmons!)

I think that they probally will move 98.9 The Big Talker to 92.5 and place the True Oldies on 98.9
Talk grade signal for talk radio IIRC 92.5.

 

[amisdead]

I think that they probally will move 98.9 The Big Talker to 92.5 and place the True Oldies on 98.9
Talk grade signal for talk radio IIRC 92.5.

I am very skeptical that move will occur. What is your reasoning?

 

[willdav713]

I think that they probally will move 98.9 The Big Talker to 92.5 and place the True Oldies on 98.9
Talk grade signal for talk radio IIRC 92.5.

I am very skeptical that move will occur. What is your reasoning?

Well, 98.1 KVET playing a lot of Classic Country, plus they are not heavily advertising 92.5 as they are 98.9. And the fact that 95.5 is playing more currents than oldies. The ratings have been better overall for KXXS versus KXBT. I heard a jingle about 98.9 on 92.5 I didn't catch all of it. Something along the lines of Oldies and Big Talker around 4:18 pm today. I don't see 98.9 as a CHR station, however because of KHFI and KPEZ. If anyones going to flip towards CHR it would be KGSR.

 

[jd]

A year or two from now this talk about 92.5 swapping formats might make a little more sense. That's because the plan to re-license KXXS from Elgin to Sunset Valley is showing signs of life, providing pesky little details can be worked out like moving a co-channel station out of the way and re-arranging three other ones. If the FCC gives its blessing 92.5 could wind up with a city-grade signal over a big chunk of the Austin metro area. Of course, whether talk would be a good choice for an improved KXXS signal or not is anyone's guess.

 

[Anonymouse]

If anyones going to flip towards CHR it would be KGSR.

Maybe they can bring back the "Hot 93.3".

 

[DominiqueRadio]

Maybe they can bring back the "Hot 93.3".

I don't see that happening. In my opinion Emmis bailed on that station far too early thus leaving The Beat the only "hip hop" station in Austin. Had they stuck around Clear Channel very well MIGHT have flipped The Beat to something else. Regardless, I do not see Hot coming back.

 

[uncamark]

What about KUT that people are listening too? I listen to it for news to and from work, but I do not listen to it all day. Are the big numbers do to people like me listening to and from work?

Most likely. A lot of pubcasters pull in good numbers in morning and afternoon drive, but drop heavily in other dayparts, whether they're playing music (any kind--classical, jazz or AAA) or doing news-talk.

 

[fredcantu]

KUT's drop must not be too bad if they are consistently at the top or near the top of the overall ratings.