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Austin, TX 1st CCM coming December 26th

T

The RadioFan

Clear Channel will place a CCM format in Austin, Texas on KPEZ-FM 102.3.

http://www.radioandrecords.com/Newsroom/2005_12_16/austinto.asp

I have noticed that Clear Channel, Radio One and Cox are becoming involved in Christian music broadcasting. I am wondering if these companies are programming these different from their other outlets or are spiritually incline. I read another post stating that a psychic commercial was heard on a Radio One gospel outlet in Atlanta.
 
> Clear Channel will place a CCM format in Austin, Texas on
> KPEZ-FM 102.3.
>
htt> p://www.radioandrecords.com/Newsroom/2005_12_16/austinto.asp
>
>
> I have noticed that Clear Channel, Radio One and Cox are
> becoming involved in Christian music broadcasting. I am
> wondering if these companies are programming these different
> from their other outlets or are spiritually incline. I read
> another post stating that a psychic commercial was heard on
> a Radio One gospel outlet in Atlanta.
>

A couple of points. First, this is not really Austin's first CCM. K-LOVE has been there for over a year and KNLE (The Candle) has been there for many years (although they don't play much CCM anymore).

As far as the station being run differently than other stations under the same ownership group, I would be very skeptical. These companies (some employees notwithstanding) are really only about making money, not fulfilling spiritual needs. If there was a large market for a wican music station and enough potential for strong billing, it would also be tried.

HR
 
Re: Austin, TX 1st Full-Signal CCM coming December 26th

> >
>
> A couple of points. First, this is not really Austin's
> first CCM. K-LOVE has been there for over a year and KNLE
> (The Candle) has been there for many years (although they
> don't play much CCM anymore).

I missread the article. The article states that KPEZ-FM will be Austin's first full-signal Contemporary Christian station.

http://www.radioandrecords.com/Newsroom/2005_12_16/austinto.asp


> As far as the station being run differently than other
> stations under the same ownership group, I would be very
> skeptical. These companies (some employees notwithstanding)
> are really only about making money, not fulfilling spiritual
> needs. If there was a large market for a wican music
> station and enough potential for strong billing, it would
> also be tried.
>
> HR
>
EXACTLY!<P ID="edit"><FONT class="small">Edited by The RadioFan on 12/17/05 01:52 AM.</FONT></P>
 
KNLE (The Candle)

This station was mentioned on the recent discussion about the new CCM station in Austin. I used to occasionally listen online to The Candle and had forgotten all about it. I just went to their website - what in the world is going on? I don't even recognize the artists they play. What happened to this station? It used to be pretty good.
 
Re: Austin, TX 1st Full-Signal CCM coming December 26th

> > >
> >
> > A couple of points. First, this is not really Austin's
> > first CCM. K-LOVE has been there for over a year and KNLE
>
> > (The Candle) has been there for many years (although they
> > don't play much CCM anymore).
>
> I missread the article. The article states that KPEZ-FM
> will be Austin's first full-signal Contemporary Christian
> station.
>
htt> p://www.radioandrecords.com/Newsroom/2005_12_16/austinto.asp
>
>
>
> > As far as the station being run differently than other
> > stations under the same ownership group, I would be very
> > skeptical. These companies (some employees
> notwithstanding)
> > are really only about making money, not fulfilling
> spiritual
> > needs. If there was a large market for a wican music
> > station and enough potential for strong billing, it would
> > also be tried.
> >
> > HR
> >
> EXACTLY!
>

I don't trust Clear Channel to do any kind of Christian format and stay with it. They're definitely only in it for the money.
 
Re: Austin, TX 1st Full-Signal CCM coming December 26th

Of course Clear Channel is in it for the money. What we can hope for is that there are Christians at the helm locally that want to do things right. The same is true for any secular company doing this format. Cox in Tulsa; Susquehanna/Cumulus in Indianapolis...corporate is about the bottom line. The successful ones will be the stations with dedication and integrity at the local level.

> I don't trust Clear Channel to do any kind of Christian
> format and stay with it. They're definitely only in it for
> the money.
>
 
Re: Austin, TX 1st Full-Signal CCM coming December 26th

> Of course Clear Channel is in it for the money.

Who cares if its a secular business doing it for profit? I am becoming more and more convinced that churches and ministries don't have a clue about how to run a radio station - they are too concerned with not offending grandma pharisee by playing too much evil rock and roll. They haven't got a clue that her pittance of a donation coming from a social security check is nothing compared to the revenue a younger, more affluent audience can provide. Christian radio - of necessity - is a business not just a ministry. Like any business, it needs to make a profit. A profit based on careful attention to audience demographics and wants. I welcome Clear Channel and other secular companies to the field. Maybe they can breathe some life into a format that is stagnating due to PD's cutting off the most creative and cutting edge stuff.
 
Re: Austin, TX 1st Full-Signal CCM coming December 26th

> > Of course Clear Channel is in it for the money.
>
> Who cares if its a secular business doing it for profit? I
> am becoming more and more convinced that churches and
> ministries don't have a clue about how to run a radio
> station - they are too concerned with not offending grandma
> pharisee by playing too much evil rock and roll. They
> haven't got a clue that her pittance of a donation coming
> from a social security check is nothing compared to the
> revenue a younger, more affluent audience can provide.
> Christian radio - of necessity - is a business not just a
> ministry. Like any business, it needs to make a profit. A
> profit based on careful attention to audience demographics
> and wants. I welcome Clear Channel and other secular
> companies to the field. Maybe they can breathe some life
> into a format that is stagnating due to PD's cutting off the
> most creative and cutting edge stuff.
>
Amen to that one brother.

If these secular broadcaters decide to run with a Christian music format and experience success with it, I welcome them into the game.

So what, if Grandma Pharisee gets offended, by its presentation. They already have Bible Broadcasting Network, Rejoice Radio from Pensacola, WGIB from Birmingham Alabama and Family Radio.

RDP <><
 
> Clear Channel will place a CCM format in Austin, Texas on
> KPEZ-FM 102.3.
>
htt> p://www.radioandrecords.com/Newsroom/2005_12_16/austinto.asp
>
>
> I have noticed that Clear Channel, Radio One and Cox are
> becoming involved in Christian music broadcasting. I am
> wondering if these companies are programming these different
> from their other outlets or are spiritually incline.


It's all about women.

Quite simply, AC stations have finally figured out where all the women they're losing have been going -- Christian AC's. They've thought about it, talked about it, researched it, and brainstormed about it, and they honestly can't figure out what to do about it. There's no response that has worked or appears will work. They honestly have no idea what to do.

So, in many places all over the country, they're going to do it for themselves. And Clear Channel just happens to own quite a few of these AC's that are sick of losing their women. They want their women back. That's all.

There's no real substance to what they're going to do. It's being done by people who say that they're Christians because they were born in America and went to church every now and then when they were kids. They're taking the same approach as Democrats -- they know that they'll need to talk of "values" and "family" if they're to gather the audience, so they will. Anyone will be welcome to work on these stations as long as they can talk that talk. Their paradigm has nothing to do with a relationship with God being made possible only through personal acceptance of Jesus as the Christ...they think only in terms of being nice, being kind, giving to charities, keeping things clean and inoffensive, being positive, and helping people be able to say, "Well, I try to be a good person."

I've known this has been coming for a long time (maybe or maybe not this particular station or market, though...I'd never tell), but I chose not to say anything while only a relative few knew "the secrets." Now, it's getting out, so I feel safer now in telling this:

This station is the first of many.

If you're a successful Christian AC in a market where CCU has a cluster strategy that relies on having women and happens to have a station in the cluster that's well down in the "also ran" section of the ratings, understand that CCU wants the women back and will be coming for them. Be ready. Strengthen your product and your relationships now.
 
> This station is the first of many.
>
> If you're a successful Christian AC in a market where CCU
> has a cluster strategy that relies on having women and
> happens to have a station in the cluster that's well down in
> the "also ran" section of the ratings, understand that CCU
> wants the women back and will be coming for them. Be ready.
> Strengthen your product and your relationships now.
>

I agree, If they cant keep them with their Mainstream AC stations (while the Christian AC stations start to eat at their cume) they will flip to a "Positive and safe and loving and happy little Christian AC format" to get Becky back...

Will they be out to minister tell the love of Jesus Christ and the power of a releationship with him and impact peoples lives like a lot of the local or Christian owned Christian ACs? that may not be their goal and more than likely wont be one of the selling points but if you have noticed, many are watching the Christian Marketplace from the outside and they are seeing that Christians are an untapped resource and I think we'll see more Mainstream owned stations (Clear Channel etc..) go after Christians. Look at the successes of the Passion of the Christ movie and the success of the Narnia movie recently. Mainstream Media is looking closely how to tap that Christian Marketplace and I think we'll see more of it.

I could be wrong but that's how I see it.

Matt-<P ID="signature">______________
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
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