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austin's rating

C

captex

klqb 104.3 spanish 6.0 up kinv 107.7 spanish 2.3 dn non commericials stations
kvet 98.1 country 6.0 dn jamming 105.9 ryjhmic ac 2.2 dn knle 88.1 christian
kase 100.7 country 5.3 dn kpez 102.3 christian 2.2 dn kut 90.5 npr
khfi 96.7 top 40 5.3 up kvet 1300 sports 2.1 dn kazi 88.7 rythmic
khhl 98.9 spanish 5.1 up kxxs 92.5 spanish 2.1 up kmfa 89.5 classical
majic 95.5 softy ac 5.0 dn kgsr 107.1 alternative 2.0 dn koop/ kvrx 91.7 variety
klbj 590 newstalk 5.0 dn kfon 1490 spanish 1.3 up klvu 92.1 christian
bob 103.5 hits 4.1 dn kjce 1370 talk 1.1 up
mix 94.7 cont hits 3.6 up kelg 1440 spanish no rating
klbj 93.7 rock 3.0 dn koke 1600 spanish no rating commnets/ suggestions always
hot 93.3 hip pop 2.9 dn ktxz 1560 spanish no rating welcome
101x 101.5 new rock 2.9 dn kwnx 1260 sports no rating
beat 104.9 hip pop 2.5 dn kznx 1530 sports no rating thanks captex
kixl 970 catholic no rating
kfit 1060 christian no rating new ownership/format changes
klqb 104.3, kelg 1440, ktxz 1560,
kxbt 104.9, koke 1600, kfon 1490
 
KASE's worst book since Spring 2005. :D

Notice that CC had five down books? (and KHFI was only up .2) But it looks like Emmis was down on every station and Entercom on most of theirs, too. A heavy Hispanic book, it appears.
 
KASE just doesnt sound good any more. I like KIX108 better than them, I guess Sammy's firings didnt hurt KVET much.
 
headliner said:
A heavy Hispanic book, it appears.
Click to expand...

BMP went to Arbitron and got them to change the way the weight the diaries - exacly what they did a year ago when KHHL was #1.. Couple that with Arbitron looking the other way while they went on air to tell their audience how to fill out a diary, and you have these ratings.

Arbitron is a *bleep*ing joke.
 
Another amusing Arbitron anecdote: I worked in the Valley back in the 70s when KGBT 1530 was king with a 33 share. KGBT was one of a handful of stations in the market that actually subscribed to Arbitron. Then they had a dispute with them and cancelled their contract. The following book they had a 24 share. Bummer.
 
MMtP said:
BMP went to Arbitron and got them to change the way the weight the diaries - exacly what they did a year ago when KHHL was #1.. Couple that with Arbitron looking the other way while they went on air to tell their audience how to fill out a diary, and you have these ratings.

Arbitron is a *bleep*ing joke.
Click to expand...

There has been no change in the way Arbitron applies weighting since they began in 1965. Weighting is used to adjust an under- or ove-sample into 100% proportionality and that is it. No group, age, gender, county, etc., is over or under represented in the survey.

If a statiion does any methodology mentions on the air, the only way Arbitron can remedy it is if another station documents it and submits the information to Arbitron where the "ratings bias and distortion" rules may apply.

The only problem in Austin is sample size, but the methodology is sound and MRC accredited.
 
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