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austin's ratings

C

captex

kase new country 6.6 kpez cont chr 2.6 up
kvet country 6.4 kvet-am sports 2.2 up
bob-fm adult hits 5.4 up koke talk 1.0
klbj-am newstalk 5.4 up ktxz spanish .9
majic 95.5 softy 5.3 up kxxs spanish .7
kiss 96.7 top 40 5.1 up kelg spanish .6
khhl spanish 4.2 kjce talk .6
hot 93.3 chr 3.6
klbj rock 3.5 koke , ktxz, kelg now owned by encino radio
klqb spanish 3.0 ( all remains spanish)
101x new rock 3.0
beat 104.9 chr 2.9 up
mix 94.7 cont 2.6
jaming 105.9 old chr 2.6
kgsr alt 2.6
kinv spanish 2.6 up
 
MINDonDAradio247 said:
amazing a station like Hot 93.3 only has a 3.6
Click to expand...

Really, it isn't at all... and i'm not slamming the station - but there are a million reasons why Hot doesn't have better ratings.. Love that Arbitron!

...and I should add that they aren't the only ones effected by Arbitron's methods....
 
Whatever "arbitrons methods" mean, I dont know. However, I do know that at one time, HOT was a very successful hip-hop station. And guess what arbitron was still using the same "methods" then.

Hot has a bad morning show. bad follow-up talent. and the music selection isnt great.

And they are getting beat by a 2,500 watt station (beat 104.9) with an even worse morning show, but with better music and after personalities.
 
dallasboyz said:
Whatever "arbitrons methods" mean, I dont know. However, I do know that at one time, HOT was a very successful hip-hop station. And guess what arbitron was still using the same "methods" then.

Hot has a bad morning show. bad follow-up talent. and the music selection isnt great.

And they are getting beat by a 2,500 watt station (beat 104.9) with an even worse morning show, but with better music and after personalities.
Click to expand...

All i mean is that you can't rely on arbitron to be accurate - the way that they weigh their data is very arbitrary sometimes - ie, if they only poll two hispanic 18-34 females, and they both listen to hot, then they assume that every single hispanic 18-34 female in the market listens to hot... Kind of convaluted..

Also keep in mind that these are 12+ ratings, and no station (except #1) really puts stock in them.. Its all about specific demographics...
 
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