Auto Manufacturers National Radio Campaign

[umfan]

http://www.detroitnews.com/story/bu...carmakers-radio-campaign-innovation/72275624/

Good news, and appropriate, that the AAM chose radio, still the primary media platform in the vehicles they produce to highlight their innovations.

 

[wadio]

Yeah, but sounds like a very small, narrowly targeted campaign:

"The ads will run on drive time on WTOP, the leading news station in Washington, D.C., aimed at policymakers in their cars."

 

[davideduardo]

http://www.detroitnews.com/story/bu...carmakers-radio-campaign-innovation/72275624/

Good news, and appropriate, that the AAM chose radio, still the primary media platform in the vehicles they produce to highlight their innovations.

This is simply using radio as an inexpensive method to lobby government employees and elected officials using the hugely successful WTOP.

If they only used WTOP, it is not a national campaign of any kind.

Lobbying is not advertising. It is the promotion of self-interests to policy makers. That's why the campaign won't run in Fargo and Valdosta and Flagstaff.

 

[umfan]

It may run in the districts of lawmakers they are trying to reach. Primarily, I thought it interesting that they chose radio for this. I think that's a good thing.