The biggest thing I hate about podcasts from Iheart & others is dynamically inserted ads. The host will be in the middle of a sentence, and an ad interrupts them. So podcasts aren't always a great alternative, either.
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Automated Station -> DJs - Why?
- Thread starter kfbkfb
- Start date
And honestly; I'm not a Millennial or GenZ, and I subscribe to several podcasts, have SXM in three of our vehicles, check out YouTube videos about various topics. I sample local radio on occasion, but I don't use radio anywhere near what I did even ten years ago. Radio is just another source of media or entertainment, not the only one.
Ironically, the best music I've found online is on YouTube. I just listened to a "video" someone linked to in a group where the people share my musical taste. Wonderful.
I don't know whether NPR is different, but old radio shows from NPR have the "ads" in the appropriate place, during the breaks the shows had back in the day.
Absolutely correct. So the answer is for radio to find a way to make it attractive to listeners, or find the best broker to sell the land the tower is located on and turn off the lights. I know where listeners go. I'm one who went. I merely suggest that creativity could help save some of the stations. I don't have the answer but I know that it isn't another super set of 12 in a row.
I'm not sure what that is what can lure the younger demos to use radio more than they currently do (and it's more than I thought). With the big companies researching radio to death and being accountable to stockholders, you can rest assured nothing hits the airwaves that is not what listeners want. With that said, have we found that element that increases sampling and TSLs on younger demos? You know they're not using a radio.
Absolutely agree! YouTube Music is beautifully designed so you can find what you want without wading through lots of garbage. The interface is clean, simple and user friendly. The radio industry should take notice when it comes to streaming.
They also send you to a similar "video" when it's over.
Some are recordings of Muzak or one of those services.
What about KGO? Nobody I know of wanted sports betting being blasted 24/7!!!
We already have KNBR on both AM and FM plus various other sports stations scattered around on the AM dial, so there's more than enough sports coverage to go around on both dials if one is interested. I'm sure betting figures into at least some of that coverage somehow, if only indirectly.
But a format dedicated to sports betting? Nobody wanted that!
c
"Nobody I know" is usually a pretty insular group.
Let me try: Nobody I know listens to hit country.
Obviously *someone* listens to hit country. Just not the handful of my friends whose musical preferences I know.
Except the company that owns the station. Their bar, their rules.
But there is revenue to back that format. Time will tell if it is sustainable and if the gaming industry finds it productive to support.
The real issue here is the decline of AM radio. There are very few programming options available, even to stations with adequate signals.
The sports betting industry does, and radio's customers are advertisers. Listeners are radio's "product" and if gaming companies find that their biggest users also listen to sports betting radio, then we have a profitable format.
But it is too soon to tell if this is a viable long-term format.
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