Axel

[Just Some Guy]

He's going to The River to be reunited with Jackson "Atlanta's Rock Ambassador" Heaton

So one person would go from jock at The River to jock and PD at 99X...and the other would go from jock and PD at 99X to jock at The River?

That about sums it up

 

[Just Some Guy]

Report: Axel Lowe To Return To Atlanta Radio On Thursday.

Veteran Atlanta rock programmer and on-air personality Axel Lowe will reportedly make his return to the market airwaves on Thursday, Oct. 5 with the likely destination Cox Media Group classic

www.insideradio.com

 

[secondchoice]

I hope he doesn't bring any of the Rock100 "bad mojo" with him.

 

[RoddyFreeman]

Mark Arum had him on as a guest today.

 

[megahertz]

English Nick posted a photo on his Facebook page. Mornings with Axel Lowe on 97.1 The River starting tomorrow.

Welcome Axel

 

[ksradiogeek]

Report: Axel Lowe To Return To Atlanta Radio On Thursday.

Veteran Atlanta rock programmer and on-air personality Axel Lowe will reportedly make his return to the market airwaves on Thursday, Oct. 5 with the likely destination Cox Media Group classic

www.insideradio.com

MarkW, take it away!

 

[pjc1961]

Welcoming page from The River web site which includes an embedded 5 minute video "All About Axel Lowe":

97.1 The River - Mornings with Axel Lowe
---or---
97.1 The River - Weekdays 5:30 AM - 10 AM

Revised weekday lineup: (97.1 The River - On Air)

Mornings with Axel Lowe - WEEKDAYS 5:30AM-10AM
English Nick - WEEKDAYS 10AM-3PM
Kaedy Kiely - WEEKDAYS 3PM-7PM
Debra Green - WEEKDAYS 7PM-12AM

In addition to hosting mornings, Axel will be the Assistant Director of Branding and Programming.
Story with press release embedded:

Axel Lowe Joins 97.1 The River As APD/Morning Host - RadioInsight

Cox Media Group Classic Rock “97.1 The River” WSRV Gainesville/Atlanta GA has announced the arrival of Axel Lowe as Program Director and morning host starting Thursday, October 5. The arrival marks a sort-of talent trade between WSRV and Cumulus Classic Alternative “99X” WNNX College Park as...

radioinsight.com

 

[MarkW]

97.1 is making a big deal about a guy who had generally lousy ratings over two separate tours of duty at 100.5.

Maybe he'll be a better fit at 97.1.

Time will tell.

Am I alone in thinking 99X is largely responsible for the recent dip in 97.1's ratings?

 

[RoddyFreeman]

97.1 is making a big deal about a guy who had generally lousy ratings over two separate tours of duty at 100.5.

Maybe he'll be a better fit at 97.1.

Time will tell.

Am I alone in thinking 99X is largely responsible for the recent dip in 97.1's ratings?

Hard to say when the ratings reflect only 1 month. Sometimes 1 month can be fluky. It's possible some fans of Steve Craig followed him to 99X but at this point, it's hard to say.

I don't think Rock 100.5's relatively poor ratings had anything to do with Axel's on-air performance. I listened to him this morning, and he sounds fine. IMHO, the music is what primarily determines The River's ratings, and personalities such as Kaedy Kiely and Axel are icing on the cake.

 

[MarkW]

97.1 does indeed have an enormously wide music lane to itself.

 

[MarkW]

Either Axel is no longer PD or he's PD in name only:

Nathan Reed Returns To Cox As WSB-FM/WSRV Director of Operations/Programming

Cox Media Group has announced the appointment of Nathan Reed as Director of Operations and Director of Branding and Programming

radioinsight.com

Mr. Reed did a very good job with Club 93.7 in Flint. I believe he helped launch that station. That had to have been about 20 years ago!

It is unusual for morning talent at a major market station to also be the PD, so this move is not terribly surprising.

 

[lanceventa]

Either Axel is no longer PD or he's PD in name only:

Nathan Reed Returns To Cox As WSB-FM/WSRV Director of Operations/Programming

Cox Media Group has announced the appointment of Nathan Reed as Director of Operations and Director of Branding and Programming

radioinsight.com

Mr. Reed did a very good job with Club 93.7 in Flint. I believe he helped launch that station. That had to have been about 20 years ago!

It is unusual for morning talent at a major market station to also be the PD, so this move is not terribly surprising.

Axel was never PD of WSRV. Look at the link to my story from October linked by @pjc1961 a couple posts up. He was hired as Assistant Director of Branding and Programming at the time underneath Emily Boldon and now Nathan Reed.

 

[Loverofradio]

Axel was never PD of WSRV. Look at the link to my story from October linked by @pjc1961 a couple posts up. He was hired as Assistant Director of Branding and Programming at the time underneath Emily Boldon and now Nathan Reed.

How many titles does a station need? Director of what?

 

[lanceventa]

How many titles does a station need? Director of what?

It's one of many titles that Program Director as been modified to with all of the additional platforms in existence besides the radio signal. Cox uses "Director of Branding and Programming" to state that the person leads all of the station's brands. Some companies use "Brand Manager". Townsquare uses "Content Director".

 

[MarkW]

Axel was never PD of WSRV. Look at the link to my story from October linked by @pjc1961 a couple posts up. He was hired as Assistant Director of Branding and Programming at the time underneath Emily Boldon and now Nathan Reed.

Makes more sense now; thanks.

The original text abstract said "program director and morning host," but you are correct that the full article stated he was hired as APD and not PD. Pjc1961 also mentioned the APD title. I should've read the earlier content more closely; sorry about that.

 

[secondchoice]

I believe they have Axel doing a couple of remotes. I wonder if this is "promotional" deal to promote him or just regular sales business.