Here's the link for the article in this morning's Repulsive:http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0527media0527.htmlLooks like they decided to present both sides of the 5 and 12 battle at 10p. Of course, they ended the article with Misner's quote, but it turned out more even-handed than I would have thought.
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AZ Repulsive's take on May sweeps
- Thread starter Teddyo
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According to Randy Cordova of the AZ Republic sweeps is only from April 27 through May 4th!?!Stations share May's Nielsen honors Randy Cordova The Arizona Republic May. 27, 2006 12:00 AM The results of the May sweeps for local television came back this week, and the Nielsen figures brought a mix of news for Valley stations. The Nielsen ratings measure the percentage of all TV households in a certain market tuned to a specific station. A share represents the percentage of the audience currently watching television. The period being measured is April 27 through May 4.
Re: AZ Repulsive's take on sweeps -- ended May 24th!
I can see that as their out."Oops, due to a computer problem, we neglected to add the two to make it...", I can't even make a joke of it.Overall, this is nothing but spin, and the general public has no clue.Being #1 in a certain time period generally doesn't mean squat to those who work it.I'm paid the same, be it #1 or #6.The general public sees it as "the station that knows".By itself, thats just wrong.Teddyo said:
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