All:
Since members of this board have expressed interest in AZ-TV's progress, I thought I'd share a memo I wrote this morning.
Thanks!
Michael Hagerty
All:
Five years ago yesterday (though it was a Monday…April 22, 2002), KUSK, Prescott became KAZT, Phoenix/Prescott…better known as AZ-TV. There are exactly two things unchanged between that Monday’s schedule and today’s: The 700 Club at 8:00 AM and The Andy Griffith Show at 3:30 PM (The Pat McMahon Show didn’t debut until a week or two later, as we continued to unpack equipment needed to do live television).
The half-hour Tonya Mock Show at 12:30 PM is now the full-hour AM Arizona with Tonya Mock and Lew Rees at 10:00 AM. My Three Sons, Family Ties, Mork & Mindy, Hogan’s Heroes, The Honeymooners, Combat, The Wild, Wild West, Gunsmoke and The Lucy Show have been replaced by My Wife & Kids, Married…With Children, Cheers, According To Jim, Frasier and, this fall, George Lopez and Reno 911!. We’ve added carriage on DIRECTV and Dish Network. We’re the broadcast home of the NHL Phoenix Coyotes and of America’s best-selling personal finance author, Robert (Rich Dad, Poor Dad) Kiyosaki.
Our viewers today can get more and better news via streaming on our website at www.arizonasown.com than they got 5 years ago from 2 hours a day of CNN Headline News and a half-hour delayed replay of KPHO’s 6PM newscast. And now they can choose what news to watch and in what order.
With those changes, we’ve gone from unwatched to extremely competitive….blowing past KPPX (ion51) and KUTP (My45) in primetime in the November, 2006 and February, 2007 Nielsens and racking up huge increases in viewers and demographics when other indies and baby nets like KTVK (3TV) and KASW (CW6) are struggling to stay even. There are some especially great moments when we’ll do better than KPHO (CBS), KSAZ (FOX), KPNX (NBC) or KNXV (ABC).
The accomplishments are especially remarkable when you consider that we came cold into an already competitive market of eight English-language commercial TV stations. We made nine. KPHO’s been here 58 years. KPNX and KSAZ 54. KTVK is 52 years old. The babies (before us) were KNXV…now 28 years old, KUTP, now 21 and KPPX, which has been here 8 years.
All of those are substantial head starts. We overcame that and the crowded field by being aggressive. Five years ago, Frasier belonged to KTVK, Cheers was on KPNX. My Wife & Kids, According To Jim, George Lopez and Reno 911! would all belong to one or more of the 8 other stations if it weren’t for Jack and Lynn Londen and Ron Bergamo’s willingness to acquire top-notch programming and promote it aggressively.
If you are an employee, thank you for your hard work in making broadcasting history. If you’re a program producer or syndicator, thanks for your partnership. And anyone else who sees this….thanks for your good wishes and your viewership.
The only thing more exciting than the past five years for AZ-TV will be the next five.
Best Regards,
Michael Hagerty
Director of Programming and Promotion
KAZT Television (AZ-TV)
Phoenix, AZ
Direct Line: 602-224-2271
FAX: 602-224-2214
e-mail: [email protected]
www.arizonasown.com
Since members of this board have expressed interest in AZ-TV's progress, I thought I'd share a memo I wrote this morning.
Thanks!
Michael Hagerty
All:
Five years ago yesterday (though it was a Monday…April 22, 2002), KUSK, Prescott became KAZT, Phoenix/Prescott…better known as AZ-TV. There are exactly two things unchanged between that Monday’s schedule and today’s: The 700 Club at 8:00 AM and The Andy Griffith Show at 3:30 PM (The Pat McMahon Show didn’t debut until a week or two later, as we continued to unpack equipment needed to do live television).
The half-hour Tonya Mock Show at 12:30 PM is now the full-hour AM Arizona with Tonya Mock and Lew Rees at 10:00 AM. My Three Sons, Family Ties, Mork & Mindy, Hogan’s Heroes, The Honeymooners, Combat, The Wild, Wild West, Gunsmoke and The Lucy Show have been replaced by My Wife & Kids, Married…With Children, Cheers, According To Jim, Frasier and, this fall, George Lopez and Reno 911!. We’ve added carriage on DIRECTV and Dish Network. We’re the broadcast home of the NHL Phoenix Coyotes and of America’s best-selling personal finance author, Robert (Rich Dad, Poor Dad) Kiyosaki.
Our viewers today can get more and better news via streaming on our website at www.arizonasown.com than they got 5 years ago from 2 hours a day of CNN Headline News and a half-hour delayed replay of KPHO’s 6PM newscast. And now they can choose what news to watch and in what order.
With those changes, we’ve gone from unwatched to extremely competitive….blowing past KPPX (ion51) and KUTP (My45) in primetime in the November, 2006 and February, 2007 Nielsens and racking up huge increases in viewers and demographics when other indies and baby nets like KTVK (3TV) and KASW (CW6) are struggling to stay even. There are some especially great moments when we’ll do better than KPHO (CBS), KSAZ (FOX), KPNX (NBC) or KNXV (ABC).
The accomplishments are especially remarkable when you consider that we came cold into an already competitive market of eight English-language commercial TV stations. We made nine. KPHO’s been here 58 years. KPNX and KSAZ 54. KTVK is 52 years old. The babies (before us) were KNXV…now 28 years old, KUTP, now 21 and KPPX, which has been here 8 years.
All of those are substantial head starts. We overcame that and the crowded field by being aggressive. Five years ago, Frasier belonged to KTVK, Cheers was on KPNX. My Wife & Kids, According To Jim, George Lopez and Reno 911! would all belong to one or more of the 8 other stations if it weren’t for Jack and Lynn Londen and Ron Bergamo’s willingness to acquire top-notch programming and promote it aggressively.
If you are an employee, thank you for your hard work in making broadcasting history. If you’re a program producer or syndicator, thanks for your partnership. And anyone else who sees this….thanks for your good wishes and your viewership.
The only thing more exciting than the past five years for AZ-TV will be the next five.
Best Regards,
Michael Hagerty
Director of Programming and Promotion
KAZT Television (AZ-TV)
Phoenix, AZ
Direct Line: 602-224-2271
FAX: 602-224-2214
e-mail: [email protected]
www.arizonasown.com