B GONE!

[jeffdfw]

All the money spent on all those billboards and she lasted what... 6 months maybe??

www.kscs.com

 

[BBontheRadio]

Trade-outs, dude. Trade-outs.

 

[pittdave]

Whatever happened to letting a jock develop an audience and a following???
Why doesn't radio just go to the temp-to-hire route? Run somebody in for two weeks and if you don't make a bump in the ARBs then its on to somebody else.

The only people this switch 'em in, switch 'em out process is helping are the folks in production having to edit and make new promos.

Oh... If I only knew then what I knew now, I would never have gotten that RTVF degree.

PD

 

[little1]

She had an audience at the wolf. 6 or 8 years ago. And the fact that her bit had gotten old and tired is why the Wolf let her go.

From what I've been told from a former Susquehanna insider, she was making "#1 in her daypart" money, despite the fact that she was no longer #1 in her daypart. Add in her inability to do remotes, appearences, etc (which, need I point out can be a lucrative non-spot revenue stream for a station) from Sedona, and the powers that be looked at the research, that said while some people LOVED her schtick, a large segment of them HATED her schtick, they cut her loose.

And proceeded to wet their pants with laughter when KSCS picked her up. For multiple reasons. She'd already shown an inability to hold that dayparts audience on strength of personality alone. KSCS skews much older than KPLX, and yet they're bringing in a 'young' jock, full of bits and gags, the antithesis of what common sense says that older audience is likely to listen to...

plus since they were getting her through a network deal, KSCS had to give up X# of minutes per hour to the syndicator- WHich if you put the price at 100 bucks a spot (probably low) even a couple of minutes an hour for 4 or 5 hours a day translates into serious cash...

Let's play math games- if they could even sell ONE of those spots per hour that they were giveing up, that's 5 hundred a day, 2500 a week, 10K a month. Or 120K a YEAR. Just by selling ONE spot an hour that they were giving up to the syndicator. (And odds are the network was running 3 or 4 minutes per hour) Go out hire a jock for 60-80-100K and you're still breaking even or making money.

If this Sansone dude can sell a couple of those spots per hour that they were giving up to get Amy B on, he just increased cash flow significantly...

I just took a quick look at her ratings. She was almost 20th in her daypart.

 

[salemjedi54]

She had an audience at the wolf. 6 or 8 years ago. And the fact that her bit had gotten old and tired is why the Wolf let her go.

From what I've been told from a former Susquehanna insider, she was making "#1 in her daypart" money, despite the fact that she was no longer #1 in her daypart. Add in her inability to do remotes, appearences, etc (which, need I point out can be a lucrative non-spot revenue stream for a station) from Sedona, and the powers that be looked at the research, that said while some people LOVED her schtick, a large segment of them HATED her schtick, they cut her loose.

And proceeded to wet their pants with laughter when KSCS picked her up. For multiple reasons. She'd already shown an inability to hold that dayparts audience on strength of personality alone. KSCS skews much older than KPLX, and yet they're bringing in a 'young' jock, full of bits and gags, the antithesis of what common sense says that older audience is likely to listen to...

plus since they were getting her through a network deal, KSCS had to give up X# of minutes per hour to the syndicator- WHich if you put the price at 100 bucks a spot (probably low) even a couple of minutes an hour for 4 or 5 hours a day translates into serious cash...

Let's play math games- if they could even sell ONE of those spots per hour that they were giveing up, that's 5 hundred a day, 2500 a week, 10K a month. Or 120K a YEAR. Just by selling ONE spot an hour that they were giving up to the syndicator. (And odds are the network was running 3 or 4 minutes per hour) Go out hire a jock for 60-80-100K and you're still breaking even or making money.

If this Sansone dude can sell a couple of those spots per hour that they were giving up to get Amy B on, he just increased cash flow significantly...

I just took a quick look at her ratings. She was almost 20th in her daypart.

But the owner of the syndicator and the owner of the radio station were the same company. Maybe she just did not fit the station.

 

[little1]

WERE, no longer ARE.

So while ABC as a corporate whore, uh, company, may not have had a problem taking money from one pocket and putting it in another, I bet Citadel has a problem handing inventory to ABC networks...

And if you reread that, I point outthat she didn't fit the station- she's very 'schticky' on a station that has older, more conservative listeners, the ones least likely to tolerate 'bits'...

 

[VERITAS DE VOCE]

Well, you heard it here first: http://www.radio-info.com/smf/index.php/topic,90428.10.html

And for CONsulting services, please call... eh, who am I kidding?! ;D

 

[longtimelistener]

WERE, no longer ARE.

So while ABC as a corporate whore, uh, company, may not have had a problem taking money from one pocket and putting it in another, I bet Citadel has a problem handing inventory to ABC networks...

And if you reread that, I point outthat she didn't fit the station- she's very 'schticky' on a station that has older, more conservative listeners, the ones least likely to tolerate 'bits'...

ABC networks kept the name but they are part of Citadel now, too.

 

[salemjedi54]

WERE, no longer ARE.

So while ABC as a corporate whore, uh, company, may not have had a problem taking money from one pocket and putting it in another, I bet Citadel has a problem handing inventory to ABC networks...

And if you reread that, I point outthat she didn't fit the station- she's very 'schticky' on a station that has older, more conservative listeners, the ones least likely to tolerate 'bits'...

ABC networks kept the name but they are part of Citadel now, too.

Thats what I thought. Citadel bought everything but the Radio Disney Network, the ESPN Radio network and the RD/ESPN O&O's

 

[CW]

WERE, no longer ARE.

So while ABC as a corporate whore, uh, company, may not have had a problem taking money from one pocket and putting it in another, I bet Citadel has a problem handing inventory to ABC networks...

And if you reread that, I point outthat she didn't fit the station- she's very 'schticky' on a station that has older, more conservative listeners, the ones least likely to tolerate 'bits'...

ABC networks kept the name but they are part of Citadel now, too.

Thats what I thought. Citadel bought everything but the Radio Disney Network, the ESPN Radio network and the RD/ESPN O&O's

100% correct!!!!! As a former ABC AND Citadel employee.....YEP, thje ABC Radio name stayed with the group that sold to Citadel....RD and ESPN stayed with the mouse. OF course the TV side was NOT in this deal and thus we have two ABCs...TV with Disney, Radio with Citadel....Ahh the days of the Red and Blue networks all over again