Hey was listening today ... I heard Kelly McCoy on the air and even in the middle of a big 80s weekend Mr. McCoy never ceases to amaze me in the variety of ways he just talks about that 98 at 9. Oh and that buzzer that's big and has the attributes of money will give you four chances to win tomorrow.
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B is for buzzer!
- Thread starter caller10
- Start date
What a great day in B98.5 land. B was playing No Doubt's "Underneath It All" and maybe borrowing something from the 95.5 The Beat playbook, it was pitched up! I thought I was listening to flame-throwing, hot rockin' B98! Then Jordan makes a great pun backselling the song, saying something like "NO DOUBT it's the most music in the middle of a fifty minute music hour ..." then talking about the John Cougar Mellencamp song she was playing she quickly commented "Love It!". Wow, such genuine commitment and excitement from my favorite radio station! B98.5 FM, always there ... like a trusted friend.
Well on a serious note I was getting my hair cut a few Saturday afternoons ago and B98.5 was playing in the salon in Marietta. When a new song came on my stylist made a comment about how she really likes how that radio station plays all her "old school" favorites from the 80s. It's the most music to have my hair cut to.
I still think that B98.5 is Cox's attempt to put their "Point" 80s format in ATL while still hanging on to the true adult CONTEMPORARY market--at least while there is no competition in true AC (Star 94 and Kiss 104, please put your hands down).
It works, although with a significant number of 20-30 year old songs that are hardly "contemporary". But as I said before, B98.5 will keep playing them as long as True Oldies doesn't to any great degree. True Oldies will have to play them eventually...unless they want Cadillac's old problem of their customer base being "age 65 to dead".
Is the next niche format going to be "adult contemporary classic hits"? That is, AC stuff from AC's 80s breakout decade? Talk about an oxymoron...
Just remember, radio is just about the only business where "adult" is NOT a euphemism for "porn".
It works, although with a significant number of 20-30 year old songs that are hardly "contemporary". But as I said before, B98.5 will keep playing them as long as True Oldies doesn't to any great degree. True Oldies will have to play them eventually...unless they want Cadillac's old problem of their customer base being "age 65 to dead".
Is the next niche format going to be "adult contemporary classic hits"? That is, AC stuff from AC's 80s breakout decade? Talk about an oxymoron...
Just remember, radio is just about the only business where "adult" is NOT a euphemism for "porn".
caller10 said:
Jeez, that's funny.
Let's see: B 98.5FM is successful, makes money, and has great ratings. Yet YOU, caller10, have all the answers to fix...what? How would YOU make things better on B 98.5? You're smarter than Bob Neil and Lee Cagle, and the entire Cox research team? Sure you are, and here's your chance to show it: expand on this, 'cause us clueless joes who've actually been DOING this professionally for 10-20-30+years are waiting for your insights. What would you change? Let me guess: vary the playlist. Make it bigger. Suuuuuuuuure. That's like going into McDonald's, looking up at the menu (which is WAY limited, and on purpose, and if you knew ANYTHING about marketing you'd understand why) and saying: "Hey! Where's the T-bone steak?"
I lost a PD job in a top 10 market trying that exact strategy. I was working with Lee Abrams, who pre-XM Sirius talked my GM into expanding our playlist. I KNEW it was a mistake, but I was weak: I wanted to keep my job. No prob, though: I lost it, anyway, when ratings immediately dropped 50%, right away, with the playlist expansion.
But if you understood the law of focus, the marketing model, and other important concepts describing what it really takes to work in a cut-throat environment, which B98.5 does and has thrived in--you'd already understand.
So, caller10: Provide us your brilliance, please. Baited breath, here. We're waiting.
You're right, Jabba. I understand that when Caller 10 goes to the dentist, he tells them, "No laughing gas. Just turn on B98.5 FM."
W
Who wants to know
Guest
The fact that anyone even responds to this one trick pony's posts is amazing. He resorted to responding to himself until someone took the bait. Anyone reading responses should pay attention to CK and disregard the rest as usual.
You can't have a discussion merging radio and dentistry without referring to Dr. John Barron!
;D (<--- look at how clean those teeth are)
;D (<--- look at how clean those teeth are)
DToTheJ said:
DToTheJ-
Did you know that Dr. John Barron and Allan Sniffen are one and the same?
Wow. Throw down the gauntlet for an actual, real discussion about programming and now we're talking dental procedures?
If this caller10 person, posting also under another name (I didn't know that) actually has something constructive to add about B98.5, which he/she seems to think is a failure--well then, fire away.
Otherwise, enjoy your next root canal, as the dental approach seems to be your safe haven when challenged. Which is analogous to reading many of the posts on this board from idiotic former board-op programming wanna-bes who couldn't interpret an Arbitron PPM report if their lives depended on it.
If this caller10 person, posting also under another name (I didn't know that) actually has something constructive to add about B98.5, which he/she seems to think is a failure--well then, fire away.
Otherwise, enjoy your next root canal, as the dental approach seems to be your safe haven when challenged. Which is analogous to reading many of the posts on this board from idiotic former board-op programming wanna-bes who couldn't interpret an Arbitron PPM report if their lives depended on it.
ck dexter haven said:
Well I tried to produce a thread where serious discussion could be held http://boards.radio-info.com/smf/index.php?topic=177182.0 but it seems like not many people are as passionate about "the B98.5 situation" as I thought, so.... I assume B98.5 must not seriously be as bad to people as they claim.
It looks like revealing or hiding real names and forum name credibility investigation is where most of the serious passion is here.
KDM 7000 said:
The opposite of love isn't hate, it's indifference. B-98.5 isn't just so bad that some people dislike it, such as like your rival for the title "Top obsessive jerk of the Atlanta forum", it's even worse. It's so bad that most people are totally and completely indifferent to it. It's too bad to even waste time disliking.
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